Offer summary

Qualifications:

Bachelor’s degree in Computer Science, Engineering, or a related field., 3+ years of experience in web development with Typescript, Node.js, and SQL/NoSQL databases., Strong knowledge of React/NextJS, Tailwind CSS, and responsive web design., Solid understanding of web security, authentication, and best development practices..

Key responsibilities:

Develop and maintain front-end and back-end solutions for Tractian’s digital platforms.

Optimize marketing automation workflows and ensure seamless integrations between web properties and analytics tools.

Collaborate with Product, Marketing, and Growth teams to align web initiatives with company goals.

Implement A/B testing infrastructure and performance tracking to support data-driven decisions.

Job description

Area

Our Marketing team is the technical engine driving Tractian story, translating advanced industrial solutions into clear, impactful benefits for our customers. Covering every touchpoint – from acquisition to long-term engagement – we focus on customer impact, developing content that resonates with engineers and maintenance teams.

What will you do

As a Full Stack Developer in our Marketing team, you will be responsible for building, optimizing, and scaling Tractian’s digital platforms and web properties. You’ll work closely with our Product, Growth, and Marketing teams to implement robust web experiences, improve automation workflows, and ensure seamless integrations across platforms. You’ll play a key role in developing high-performance, secure, and maintainable solutions that drive growth and efficiency.

Responsibilities

Develop and maintain front-end (React/NextJS, Tailwind CSS) and back-end (Node/NestJS, PostgreSQL, DynamoDB, Prisma ORM) solutions.

Develop and optimize marketing automation workflows, including pixel tracking, lead scoring, UTM tracking, and CRM integrations.

Ensure seamless integrations between web properties, ad platforms (Google Ads, Meta, LinkedIn), and analytics tools (Google Tag Manager, PostHog, Amplitude).

Automate marketing and web workflows to enhance efficiency and reduce manual effort.

Optimize SEO, performance, and conversion rates (CRO) across web properties.

Ensure website security, session management, and authentication protocols.

Implement and improve analytics, performance tracking, and A/B testing to drive data-driven decisions.

Collaborate cross-functionally with Product, Marketing, and Growth teams to align web initiatives with company goals.Implement A/B testing infrastructure and performance tracking to support data-driven decisions.

Requirements

Bachelor’s degree in Computer Science, Engineering, or a related field.3+ years of experience in web development, including hands-on experience with Typescript, Node.js, and SQL/NoSQL databases.

Strong knowledge of React/NextJS, Tailwind CSS, and responsive web design.

Solid understanding of web security, authentication, and best development practices.

Expertise in web performance optimization, automation, and scaling digital experiences.

Experience leading teams, mentoring developers, and fostering an engineering-first culture.

Expertise in lead scoring models, behavioral tracking, and predictive analytics to enhance demand generation efforts.

Bonus Points

Experience with marketing automation, personalization, and CRO strategies.

Experience with MarTech stacks and automation tools to optimize digital marketing operations.

Familiarity with DevOps, cloud infrastructure, and API integrations.

Hands-on experience with data-driven growth strategies and A/B testing.

Strong analytical mindset, leveraging data to refine UX, conversion paths, and web automation

Required profile