Senior Marketing Automation Manager

About Bold Orange:

Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.

Position Summary:

The Senior Marketing Automation Manager will serve as a strategic and technical leader across various marketing automation platforms, with a focus on Salesforce Marketing Cloud and Salesforce Marketing Cloud Account Engagement. This role will drive innovative customer experience solutions for our clients, optimizing marketing performance and efficiency. As a senior resource, this individual will be expected to lead client engagements, guide junior team members, and collaborate cross-functionally with internal and external stakeholders across IT, Marketing, UX, Analytics, Development, and Design.

Duties and Responsibilities:

• Lead discovery, requirements gathering and solutioning workshops with client to understand goals, challenges, and opportunities
• Create and present comprehensive solution documentation to internal and external stakeholders
• Serve as a SME and strategic advisor on Email, SMS, MobilePush and multi-channel marketing best practices
• Solution and implement repeatable, scalable solutions for low to highly complex marketing automation needs
• Proactively identify and present optimizations opportunities, innovation ideas and performance enhancements
• Build, test, deploy and optimize sophisticated campaigns and journeys
• Develop dynamic audience segmentations strategies leveraging explicit and implicit customer data
• Lead agile delivery execution, contributing work in epics and user stories, and ensuring quality sprint outputs
• Provide mentorship and support to junior team members
• Oversee platform maintenance, data hygiene and marketing automation system enhancements in addition to enabling actionable reporting
• Collaborate closely with Solution Architects, creative and development teams to end-to-end solution execution
• Help shape thought leadership, best practice documentation and training for internal and external team members
  
  
  

Required Qualifications:

• 5+ years of hands-on experience with marketing automation platforms (Salesforce Marketing Cloud experience required)
• Bachelors degree in Marketing, Communications, Business Management, Computer Science, Information Technology, etc. or equivalent work experience
• Proven expertise architecting and executing cross-channel marketing campaigns
• Experience scoping medium-large complexity Salesforce projects
• Deep understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)
• Proficiency in coding across SQL, JSON, HTML and CSS preferred
• Strong strategic thinking and problem-solving skills
• Meticulous attention to detail, with a strong eye for quality and campaign performance optimization
• Strong client-facing communication and relationship management skills
• Experience working within Agile methodologies a plus
  
  
  

Salary Range: At the time of this posting the range for this position is $80 - $95k in the Twin Cities market. Final compensation could vary widely depending on local markets and the ideal hires skills and experience at the time of hire.

Who We Are:

Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell-O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun.

Equal Opportunity Employer:

We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.