Offer summary

Qualifications:

3–4 years of experience in lifecycle marketing, preferably in wellness or education sectors., Strong writing skills focused on customer experience and clear messaging., Proficient in Klaviyo, with Hubspot experience as a plus., Strong organizational and project management skills..

Key responsabilities:

Build and manage email and SMS flows to enhance product discovery and content engagement.

Own campaigns from brief to execution, including writing and audience segmentation.

Collaborate with creative and data teams to optimize messaging and customer journey targeting.

Run A/B tests to improve performance metrics such as open rates and conversions.

Job description

About Proppel

We find and place Top 1% talent in remote roles in US and UK companies to help them grow faster.

If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel is the place for you.

Our headquarters are in London, UK, and we're looking for top-tier talent to support our clients in the US and the UK.

What We’re Looking For

Our US client, a lifestyle media brand focused on wellness across content, supplements, and online education, is looking for an Email Marketing Manager to lead their email and SMS strategy. This role is key to improving customer journeys, creating effective campaigns, and driving engagement across several business areas.

Responsibilities

Build and manage email and SMS flows that support product discovery, course consideration, and content engagement
Own campaigns from brief to execution — including writing, audience segmentation, and reporting
Work with creative and data teams to improve messaging and target key points in the customer journey
Run A/B tests to improve performance metrics like open rates, clicks, and conversions
Use performance data to inform strategy and campaign planning

Requirements

3–4 years of experience in lifecycle marketing, ideally in wellness, education, or a similar industry
Strong writing skills with a focus on customer experience and clear messaging
Proficient in Klaviyo; experience with Hubspot is a plus
Comfortable working with data and translating it into actionable insights
Strong organizational and project management skills

Nice to have

Experience with considered purchase cycles
Ability to switch between different business models (CPG, media, education)
Interest in health, wellness, or personal development

Benefits

USD Salary
100% Remote Work
10 days of Paid Time Off

Disclaimers

You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

By applying to any of our roles, you agree to subscribe to our Candidate Newsletter in order to receive notifications of new openings that may be a match with you, as well as additional educational content to help you get your next job.

Required profile