Offer summary

Qualifications:

2–4 years of hands-on experience running paid digital campaigns, particularly on Google, LinkedIn, and Meta., Strong understanding of key performance metrics and optimization techniques., Proficiency in Google Analytics, Meta Business Manager, and Excel, including data manipulation., Bachelor’s degree in marketing, business, or a related field preferred..

Key responsibilities:

Execute and manage paid media campaigns across platforms like Google, Bing, Meta, and LinkedIn.

Monitor campaign performance metrics and implement optimizations based on data analysis.

Deliver weekly reports and performance summaries using Excel for actionable insights.

Collaborate with design teams to develop campaign assets and support growth efforts across various channels.

Job description

Job Title: Performance Marketing Specialist

Reports to: Growth Marketing Manager

Location: Remote, USA

Job Status: Full-time, Exempt

Job Description and Purpose

The Performance Marketing Specialist is responsible for the day-to-day execution, optimization, and reporting of digital campaigns across primarily paid channels, with some support for organic efforts, to drive growth across Clinical Education Alliance’s (CEA’s) portfolio of companies, including HCP acquisition and engagement.

This is a heavily execution-focused role that owns campaign setup, management, and performance tracking across platforms like Google, Bing, LinkedIn, and Meta, with opportunities to test and scale emerging channels such as TikTok, YouTube, and programmatic/display. This role may also need to contribute to broader acquisition efforts, across SEO, email, events, and SMS marketing, based on campaign needs and priorities.

The ideal candidate is a hands-on, detail-oriented marketer with a technical mindset—comfortable navigating ad platforms, working with data, and running structured tests to optimize performance. You must be confident managing multiple campaigns at once and energized by iteration and problem-solving.

Essential Responsibilities

• Execute and manage paid media campaigns across platforms, including Google, Bing, Meta, and LinkedIn

• Set up and manage audience targeting strategies, including custom, lookalike, and retargeting segments

• Monitor campaign performance metrics (ROAS, CAC, CTR, conversions) and implement optimizations

• Conduct A/B tests on creative, copy, and targeting strategies

• Deliver weekly regular reports and performance summaries, including using Excel, with comfort applying formulas, and organizing data for actionable insights

• Help evaluate and test new platforms to expand reach and efficiency

• Collaborate with the design team or use tools like Canva to develop campaign assets

• Stay current on digital advertising trends, tools, and best practices

• Support growth efforts across channels like SEO, email, SMS, and event marketing as needed

Qualifications

• 2–4 years of hands-on experience running paid digital campaigns (Google, LinkedIn, and Meta required)

• Strong understanding of key performance metrics and optimization techniques

• Proficiency in Google Analytics, Meta Business Manager, platform-specific dashboards, and Excel (including formulas and data manipulation)

• Familiarity with targeting strategies, including segmentation, retargeting, and lookalikes

• Experience managing budgets and pacing spend across campaigns

• Comfort developing or partnering on creative assets (images, video, copy)

• Exposure to SEO, email, SMS, or event marketing is a plus