Paid Search Specialist

Our client is a dynamic and innovative digital marketing agency, specializing in delivering high-quality paid search and paid media marketing services to a diverse range of clients. They are looking to grow their team with a skilled Paid Search Specialist who will focus on driving impactful campaigns across Google Ads, Meta platforms, and other paid media channels. This is an exciting opportunity to join a forward-thinking agency and make a significant contribution to their clients' digital growth.

Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST

Role Overview:
The Paid Search Specialist will be responsible for managing and optimizing campaigns on Google Ads—including Google Search, Display Network, YouTube—and Meta platforms (Facebook/Instagram). This role requires a deep understanding of paid search and paid social strategies, data analysis, and conversion optimization. The ideal candidate will have expertise in Google Ads, Google Analytics, Google Tag Manager, and Meta advertising.

Key Responsibilities

• Manage and optimize Google Ads campaigns, focusing on Google Search, Display Network, and YouTube.

• Manage and optimize paid campaigns on Meta platforms (Facebook and Instagram).

• Implement and track conversions using Google Tag Manager.

• Analyze and interpret data from Google Analytics to optimize campaign performance.

• Work with clients to develop tailored strategies aligned with their business objectives.

• Create, monitor, and refine paid media strategies to maximize ROI.

• Collaborate with strategists and project managers to ensure smooth campaign execution.

• Use A/B testing and data analysis to continuously improve ad creatives, targeting, and landing page performance.

• Stay up-to-date with trends and best practices in paid search and paid social advertising.

Must-Have Qualifications

• Proven experience managing Google Ads campaigns (Google Search, Display Network, YouTube).

• Proven experience managing Meta (Facebook/Instagram) advertising campaigns, specifically conversion ads, lead ads, remarketing, engagement, etc.

• Strong experience with Google Analytics and ability to analyze data for decision-making.

• Expertise in Google Tag Manager for conversion tracking and optimization.

• Familiarity with paid media best practices and strategies across both search and social channels.

• Excellent analytical skills with a data-driven approach to campaign optimization.

• Ability to manage multiple campaigns and competing priorities effectively.

Nice-to-Have Qualifications

• Google Grants experience.

• Familiarity with other digital marketing platforms (e.g., LinkedIn Ads, Bing Ads, TikTok Ads).

• Experience with conversion rate optimization and landing page testing.

If you're a proactive, data-driven digital marketer with a passion for both paid search and paid social, we'd love to have you join our team. Apply today and help shape the future of our clients' digital strategies!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets