DigitalOptometrics is harnessing new advancements in technology to introduce tele-optometry to the optical industry. Tele-optometry is a remote eye examination system that combines the capabilities of the internet with high-definition video conferencing, remote-operated equipment and proprietary software. The Company plans to offer comprehensive optical examinations utilizing professionals remotely. The system will improve profitability for retail optical stores, help optometrists expand their practices, and deliver greater convenience and quality service to patients. Why DigitalOptometrics? • Comprehensive eye health and visual analysis remotely performed. • Exam conducted in the office of an optical provider. • Complete exam available to patients at their convenience during all business hours of optical provider. • Subjective refraction performed by a licensed Optometrist. • Patient converses orally and communicates visually live with a licensed Optometrist by video conferencing. • Corrective vision prescription delivered to patient at conclusion of exam. • Entire exam completed in less than 30 minutes. • Exam can be performed on first time uses of contact lenses. • Replicates a sometime difficult to obtain in-person exam with an Optometrist. • Remotely performed by an Optometrist coupled with a new and enjoyable technology experience.

JOB TITLE: Director of Sales and Marketing

DEPARTMENT: Sales

LOCATION: Remote

REPORTS TO: Chief Operating Officer

Position Purpose

The Director of Sales and Marketing is a strategic leadership role responsible for driving the commercial

success of DigitalOptometrics through development and execution of high-impact sales and marketing

strategies. This individual leads all aspects of business development, client acquisition, brand

positioning, and marketing operations, targeting growth across optical retail, ophthalmology, and

healthcare provider markets. This role oversees both the sales and marketing functions, builds and

mentors a high-performing team, and works closely with cross-functional leadership to expand the

company's national footprint and influence.

Job Duties And Responsibilities

Leads the development and execution of a comprehensive sales strategy focused on client acquisition, revenue growth, and market expansion.
Builds, manages, and mentors a B2B sales team, setting performance goals and ensuring achievement of revenue and growth objectives.
Owns the design and implementation of multi-channel marketing strategies to drive brand awareness and generate qualified leads.
Collaborates with executive leadership to identify new addressable markets and develop tailored go- to-market approaches.
Manages CRM usage, reporting structures, and sales pipeline development to ensure visibility, accountability, and data-driven forecasting.
Fosters and maintains long-term relationships with key accounts and strategic partners to support retention and expansion.
Oversees external marketing partners, including agencies and consultants, to execute digital campaigns, branding, and product messaging.
Develops and refines product positioning, messaging, and market differentiation strategies aligned with customer segments.
Represents the company at trade shows, industry events, and conferences to promote brand visibility and capture market insights.
Partners with Operations teams to ensure alignment between market strategy and service capabilities.
Monitors market trends, competitor activity, and client feedback to adjust tactics and support business growth.
Drives continuous improvement in sales processes, team training, and marketing execution to maximize impact and scalability.
Performs additional duties as assigned, as this list does not reflect all responsibilities of the Director of Sales and Marketing.

Qualifications

Competencies:

Strong strategic thinking and business development acumen.
Proven ability to lead and motivate high-performing sales and marketing teams.
Exceptional written and verbal communication skills.
Ability to develop and manage cross-functional relationships with internal and external stakeholders.
Results-oriented with a track record of meeting or exceeding sales and marketing goals.
Comfortable operating in a fast-paced, growth-stage environment.
Adaptable, resourceful, and proactive in addressing challenges and opportunities.
Committed to upholding ethical standards and representing the company professionally.
Possess a strong commitment to a team environment while working well with others, which includes treating employees, clients, and anyone else necessary with respect and dignity.
Professional, reliable, and adaptable to changing priorities and client needs.

Skills

Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
Strong data analysis skills for sales pipeline management, performance tracking, and ROI measurement.
Experience with digital marketing channels, campaign execution, and lead generation.
Deep understanding of healthcare B2B sales and provider decision-making dynamics.
Effective public speaking and presentation skills.
Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).

Education

Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field required.
MBA or equivalent executive-level training preferred.

Experience

8+ years of progressive experience in sales and marketing, ideally within healthcare, telehealth, medical technology, or optometry settings with at least 3 years in a senior leadership role.
Proven success in selling to clinical stakeholders, including ophthalmologists, optometrists, or health systems.
Demonstrated experience building and scaling commercial teams in healthcare, medical technology, or telehealth.
Strong record of success in go-to-market strategy, lead generation, and brand development.
Experience leading cross-functional teams and aligning commercial strategy with organizational goals.

Supervisory Responsibilities

Leads and manages the Sales and Marketing teams, including performance management and professional development.
Establishes department goals, KPIs, and reporting frameworks to measure team success.
Provides coaching and support to direct reports in sales execution, client engagement, and marketing effectiveness.
Recommends and facilitates performance improvement plans, disciplinary actions, and staffing changes as needed.

Work Environment

When working remotely, employees are expected to work in a climate-controlled environment with minimal safety/health hazard potential.
Access to a fast and reliable hardwired internet connection with a minimum of 10 Mbps upload and 10 Mbps download speeds.
Travel expenses are covered by the company.
Ability to travel as needed for trade shows or client meetings.

Physical Demands

Must be able to be punctual and attend work on a regular and consistent basis.
This is a salaried position; however, additional hours may be required to meet business needs.
Must be able to concentrate with various interruptions, weather conditions, and noise levels.
Ability to communicate effectively (speak and hear) and perform tasks requiring use of hands and fingers.
Ability to remain seated for extended periods, up to 8+ hours a day, with standard breaks provided in accordance with company policy and applicable state regulations.
Ability to remain on feet for extended periods (up to 8+ hours per day), as required for training sessions.
Ability to walk long distances as needed to conduct training sessions and navigate various facilities.
Ability to travel as needed for business development efforts.

The physical demands described above are representative of those that must be met by an employee to

perform the essential functions of this job successfully. Reasonable accommodation may be made to

enable individuals with disabilities to perform the essential job functions.

DigitalOptometrics is an Equal Opportunity Employer. We do not discriminate based on race, color,

religion, sex, national origin, age, disability, genetic information, or any other protected status. We are

committed to providing a workplace free of discrimination and harassment.

Job Posted by ApplicantPro

Director of Sales and Marketing

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