Lifecycle Marketing Manager

A Snapshot of WFS Group:

WFS Group is a fast paced, high performance sales agency that provides what is referred to as “done for you sales” services to our clients. Think of a lead generation based marketing agency…. But focused on sales 🤪Put simply, our clients outsource their sales department to us and we sell their services/packages to help them scale faster than ever before while changing as many people’s lives as possible. The main verticals we service are in the online, digital marketing based community with companies that have programs that teach high paying skill sets which is referred to as “alternative education.” We sell a range of transformative coaching and education programs and comprehensive growth consulting packages including everything from business consulting programs, to programs that teach people how to invest in real estate, learn mergers and acquisitions and many many more.

Position Overview:

Plot twist…. This job title is actually called Lead Flow Manager! Why did we call it a Marketing Automation Manager? Well because that really describes who we are looking to hire best, and gives a good idea of the skills needed for the role; not to mention nobody knows what a Lead Flow Manager is because, well, we made it up to fit this unique role! Our hope is that we find someone that is great in understanding info marketing, content funnels, lifecycle marketing and has strong integration and automation skills to continuously focus on improving lead velocity & lead quality, while working with our marketing agencies to bring down the cost per call, and bring up the close rate. This role has a huge impact on our organization because without sufficient quality lead flow, we can not generate revenue or scale.

Now what the heck is a Lead Flow Manager more specifically? Think of it as a cross between a marketing strategist and a conversion rate optimization specialist with some project management capabilities. Essentially in our sales operation we need a rockstar to help oversee the success of our accounts by being capable of helping roll out new funnels, constantly analyze lead quality, work directly with our sales managers to support the sales team’s needs, and work closely with marketing teams to ensure all our marketing funnels and sales systems are working properly. All of our accounts have their own marketing agencies and teams to build out all the funnels and assets, but on our end we need an advocate that understands this stuff to help voice when we need to generate more lead flow, and then ensure everything is perfectly setup and integrating into all of our CRM systems because the moment a lead is creating and passed over to us, it is our responsibility. We often say we have one very simple equation that we call the golden formula: lead flow x sales performance= revenue. Whereas our sales managers oversee the sales performance, this role oversees the “lead flow” variable ensuring we are constantly improving both the quality and quantity of leads we are generating to scale revenue. Thorough training on our specific platforms, systems, processes, and workflows will be provided, all you need to show up with is the marketing experience, a ninja with integrations and automations, a data driven mindset, enthusiasm for the role, and the willingness to learn.

If you’re a wizard when it comes to strategy behind high ticket life cycle marketing, love lead generation, you’re great with people, and think it's exciting to be a part of a rapidly scaling team, this is a dynamic role that will keep things interesting for you.

You SHOULD apply to this role if:

• You have experience working with marketing teams in high ticket sales (especially agency experience)

• You have extensive experience working in lead generation based businesses

• You have experience in rolling out content funnels (VSLs, webinars, virtual events)

• You can build zaps in zapier in your sleep

• Integrating lead flow from marketing campaigns into CRMs is a piece of cake to you

• You’ve built out 90 day marketing automations that actually drive revenue

• You have experience in pipedrive, hubspot, and/or active campaign

• You understand both sides of conversions & full sales cycles 

• You believe in the power of data and use it to make informed decisions

• Tracking and attribution is intuitive to you- not a nuisance 

• You’ve worked with high intensity sales teams 

• You’ve had challenges finding your current role exciting

• You’re stuck in a mundane repeatable process working in a static environment

• You have experience in account management or relationship management roles

• Spreadsheets and data doesn’t make you pull your hair out

• You believe in the power of data and use it to make informed decisions

• You enjoy fast paced energetic environments 

• You LOVE learning new things & having fun at the same time

You SHOULD NOT apply to this role if:

• You are NOT an independent thinker

• You don’t thrive in building robust integrations and automations

• If you think it would be lame to help sales teams grow lightning fast

• If you don’t collaborate with others well in creative environments 

• You are not detail oriented

• You wouldn’t even know where to begin when it comes to webinars & call funnels

• You get frustrated easily instead of looking at challenges as a puzzle to solve

• You are NOT teachable and do NOT seek personal development 

• You eat your pizza with ranch (may be flexible on this one)

Major Roles & Responsibilities:

• Dynamic role with responsibilities that are centered around supporting the sales team’s growth

• Lead and facilitate all lead routing and CRM integrations/automation projects

• Onboarding new accounts & working w/marketing to launch new sales funnels

• Help our accounts implement & facilitate our marketing playbooks & templates

• Lead new sales engine initiatives to increase lead flow and revenue

• Communicate with our media buyers on lead flow initiatives & call capacity

• Developing marketing angles and core messaging for funnels, webinars, & virtual sales events

• Oversee the successful launches of new lead flow initiatives and funnels

• Work directly with sales managers & sales integrators on sales reporting

• Attend weekly status calls with our accounts & sales managers

• Consistently conduct lead quality analysis & using measurable insights to improve lead quality ratios

• Consistently identify bottlenecks in our marketing funnels and sales processes & come up with actionable plans to improve stage metrics

• Establishing & maintaining sales & marketing feedback loops to create throughline messaging in our marketing funnels and sales processes

• Continue to build out our lead flow playbooks & templates to create efficiencies in these processes

• Work with the director of sales operations and CEO to meet lead flow & revenue forecasts

• Directly KPI’d on increasing lead flow & growing revenue from existing accounts