Bachelor's degree in Marketing, Data Science, or a related field., Proficiency in web analytics tools such as Google Analytics and Adobe Analytics., Strong analytical skills with the ability to interpret data and generate insights., Experience with A/B testing and conversion rate optimization..
Key responsibilities:
Analyze website traffic and user behavior to improve online performance.
Generate reports and present findings to stakeholders.
Collaborate with marketing teams to optimize campaigns based on data insights.
Monitor key performance indicators (KPIs) and recommend strategies for improvement.
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