Youtube Content Strategy Lead

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience: we shoot videos, write articles, make animations, and publish them on social media (Facebook, YouTube, Instagram, TikTok, etc.). We're a fast-moving, creative and international business: 100+ videos and articles per day in 19 languages, 2 billion+ subscribers worldwide, 40+ projects, including 5-Minute Crafts, Bright Side, 123GO!, Slick Slime Sam, and Avocado Couple, 2,000+ teammates in 70+ countries.

We're on the lookout for a strategic and creative leader to drive our YouTube content repurposing strategies for animated content.

If you're passionate about maximizing impact through smart content reuse, localization, and team leadership—this role is for you!

✨ Key Responsibilities:

• Develop and implement a comprehensive YouTube content repurposing strategy for animation content, including both English reuse and localized channels.
• Ensure alignment of repurposing strategy with overall business objectives and key performance indicators (KPIs).
• Drive the growth of the repurposing content portfolio.
• Conduct ongoing market and competitor analysis to identify opportunities and optimize performance.
• Design and execute experiments on repurposed channels to validate new formats, distribution tactics, or audience segments.
• Effectively communicate learnings, insights, and best practices across departments to improve company-wide content performance.
• Lead and manage a team of Lead Development Managers, providing clear direction, support, and performance feedback.

🛠️ Requirements:

• Profound understanding of the YouTube platform, including trends, algorithms, and content strategy.
• Proven strategic thinking and problem-solving skills.
• Strong analytical capabilities with the ability to interpret data and make data-driven decisions.
• Results-oriented mindset with a focus on achieving measurable outcomes.
• Excellent written and verbal communication skills.
• At least 1 year of experience in a similar role within a digital media or content-driven environment.
• Demonstrated success in developing and executing content repurposing strategies on YouTube.
• Skilled in creating detailed, actionable performance reports and insights.
• Proactive approach with a willingness to propose and lead new initiatives and experimentation.
• Comfortable working in a dynamic, fast-paced environment.
• Experience working with MFK content on YouTube is highly preferred.
• Experience working with animation content is a strong plus.
• Intermediate or higher level of English proficiency.

🎁 What We Offer:

• 💰 Competitive salary (negotiated individually) + performance-based bonuses.
• 🌍 Remote flexibility — work from anywhere!
• 📚 Growth and development through access to 800+ internal courses and learning sessions.
• 🛠️ A tech-savvy, structured, and transparent environment (fewer meetings, more meaningful work!).
• 🎨 A creative, friendly international team at TheSoul Publishing — where new ideas are always welcome!

We appreciate your interest in our job vacancies and the company. Your CV will be reviewed carefully by our team, and if we are ready to move forward with your application, one of our recruiters will contact you and explain the subsequent steps.TheSoul Publishing is an equal opportunity employer and we are committed to creating an inclusive environment for all employees. We celebrate diversity and we do not discriminate based upon race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other characteristic protected by law. We care for the privacy of our candidates and all the data you provide to us is maintained, protected, and confidential.