Offer summary

Qualifications:

Experience managing paid social media advertising campaigns on Meta, Instagram, and LinkedIn., Proficiency with Meta Ads Manager and social media analytics tools., Strong analytical skills to interpret data and provide strategic recommendations., Bachelor's degree in Marketing, Digital Media, Communications, or related field..

Key responsibilities:

Develop and implement paid social media strategies aligned with client objectives.

Manage and optimize ad campaigns across multiple platforms.

Analyze campaign performance metrics and create comprehensive reports.

Collaborate with creative and account teams to ensure cohesive campaign execution.

Job description

Looking for a job that won't ghost you like that audience you perfectly targeted but forgot to set a frequency cap for?

Then read on! We are seeking a talented and results-oriented Paid Social Ads Specialist to join our client's dynamic team. In this role, you will be responsible for planning, executing, and optimizing paid social media advertising campaigns across multiple platforms with a focus on Meta (Facebook), Instagram, and LinkedIn. The ideal candidate will combine analytical skills with creative thinking to deliver measurable ROI for their diverse client portfolio.

Key Responsibilities

Develop and implement effective paid social media strategies aligned with client objectives and target audiences
Manage and optimize ad campaigns across Meta (Facebook), Instagram, and LinkedIn platforms
Create, test, and refine audience targeting to maximize campaign performance
Monitor campaign budgets, pacing, and spending to ensure optimal resource allocation
Conduct A/B testing of ad creative, copy, and landing pages to improve conversion rates
Analyze campaign performance metrics and create comprehensive reports with actionable insights
Stay current with platform updates, industry trends, and best practices in paid social advertising
Collaborate with creative, content, and account teams to ensure cohesive campaign execution
Provide recommendations for campaign improvements based on data analysis
Manage multiple campaigns and client priorities simultaneously while meeting deadlines

Qualifications

Experience managing paid social media advertising campaigns, specifically on Meta (Facebook), Instagram, and LinkedIn
Demonstrated success in developing and executing social media advertising strategies that deliver measurable results
Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and social media analytics tools
Strong understanding of audience targeting, bidding strategies, and optimization techniques
Experience with A/B testing methodologies and performance analysis
Excellent analytical skills with the ability to interpret data and translate insights into strategic recommendations
Familiarity with tracking technologies, conversion tracking, and attribution models
Strong project management skills with the ability to manage multiple campaigns simultaneously
Excellent written and verbal communication skills

Bonus Skills

Experience with additional paid social platforms (TikTok, Twitter, Pinterest, etc.)
Knowledge of Google Analytics, Google Tag Manager, and other tracking/analytics tools
Understanding of marketing automation and CRM platforms
Experience with creative development and design principles for social advertising
Certification in Meta Blueprint, LinkedIn Marketing, or other relevant platforms
Experience working in an agency environment with multiple clients across various industries
Bachelor's degree in Marketing, Digital Media, Communications, or related field (or equivalent experience)

What We Offer

Collaborative and innovative work environment
Opportunity to work with diverse clients
Work methodology that involves not letting clients take command of the creative process (rare, huh?)
Career advancement pathways

If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply!

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