Bachelor's degree in Marketing, Business, or a related field., Strong analytical skills with experience in market research and data analysis., Excellent communication and presentation skills., Proficiency in digital marketing tools and platforms..
Key responsibilities:
Develop and execute marketing strategies for product launches.
Conduct market research to identify customer needs and trends.
Collaborate with cross-functional teams to align product messaging.
Monitor and report on the effectiveness of marketing campaigns.
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Where passion meets opportunity
The best of your adventures is the one you have yet to sail!
Your Purpose
The Product Marketing Specialist supports the Product Marketing Manager to develop product briefs and deliver integrated product marketing campaigns for products including ships, destinations, and guest experiences. This role works across departments including Marketing, Sales, Revenue, Product Innovation, Operations and others, to gather, organize, develop and distribute necessary product information and ensure timely and effective delivery of marketing campaign components. This role requires an individual that is highly organized, with strong attention to detail, and clear communication skills.
Your Impact
Support manager in all steps of project planning and product marketing campaign execution including brief development, timelines and key milestones, and channel plans
Work to secure relevant information and inputs from multiple teams to inform an effective product positioning
Conduct competitive analysis to differentiate our cruise offerings in the market
Support manager to coordinate cross-functional briefings, to secure latest information related to the product and inform planning activities
Collaborate across teams and channels to ensure all teams have a full understanding of the product details and marketing plan and ensure proper rollout of campaigns
Continually review and ensure accurate and consistent information about key products is in the marketplace; secure and distribute updates to relevant teams as the product information and marketing plan evolves
Maintain project timelines and calendars with key milestones for the product marketing campaign
Work with the internal creative team as needed to develop creative assets and other deliverables related to the campaign
Your Journey so far
3-4 years relevant experience in marketing, sales, business or communications
Bachelor’s degree in marketing, advertising, or similar field
Excellent organizational skills, strong attention to detail, ability to multi-task
Ability to think strategically, take initiative and work autonomously
Exceptional communication and relationship-building skills
Project management experience and skillset
Program knowledge: Microsoft PowerPoint, Excel, Word, Outlook
Experience working with campaign assets and creative specs a plus
Cruise industry experience a plus
Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Your Essentials
US Passport or US Permanent Resident
MSC Cruises is an E-Verify employer
MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!