Bachelor's degree in Marketing, Business, or related field., Proven experience in marketing strategy and shopper insights., Strong analytical skills and proficiency in data analysis tools., Excellent communication and leadership abilities..
Key responsibilities:
Develop and implement marketing strategies for shopper engagement.
Collaborate with cross-functional teams to enhance portfolio performance.
Analyze market trends and consumer behavior to inform merchandising decisions.
Manage relationships with key stakeholders and report on campaign effectiveness.
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The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.
For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.