Offer summary

Qualifications:

Minimum of 5 years of product management experience or 8+ years in marketing/business leadership., Degree in business, marketing, or a related field; advanced degree is desirable., Experience in product management or marketing for professional or managed services., Strong executive communication skills and ability to work independently..

Key responsibilities:

Manage a services portfolio and serve as the primary representative to stakeholders.

Lead the development and execution of the go-to-market strategy for the portfolio.

Analyze performance metrics and take corrective actions to improve market positioning.

Engage with vendor partners and provide insights to the marketing team for effective messaging.

Job description

The Impact You Will Have:

The Go-to-Market (GTM) Product Manager role will be responsible for taking a portfolio of services to market and driving the go-to-market activities that result in numerous downstream impacts:

Achieve the most important measure of success for our solution offers, which is the attainment of revenue plans assigned to them.
Drive revenue from the addition of new customers of the solution offering, enabled by a strategy and execution plan to engage and win the target profile for the offering.
Maximize the retention and growth of existing customers by ensuring the value of the offers remains high and is delivered completely to them.
Enable Softchoice to achieve differentiation in the market, gaining the exposure and customer demand that comes from it.
Empower internal success for the teams and individuals that support these solution offerings through continuous improvement of the processes to bring them to market.

What You’ll Do:

To achieve these impacts, the GTM Product Manager will have core responsibilities in the following areas:

Manage a Services Portfolio

You will be assigned to one or more portfolios and serve as the primary representative of that portfolio to all stakeholders, managing the lifecycle, performance, and driving growth in the market.
Engage with vendor partners to gain feedback and support to improve services, as well as their support to take our services to market.
Become an expert on the market problems driving your portfolio using direct customer interviews, win/loss analysis, sourced data, and industry research.

Take Your Portfolio to Market

Lead the development and execution of the go-to-market strategy for your portfolio.
Ensure executive buy-in by effectively communicating the value proposition and ROI of your strategy.
Gather the needs of target customers and understand their buying motivations.
Know the competitive landscape, including the specific strengths and weaknesses that we possess relative to it.
Drive go-to-market strategy and activities leading to growth of pipeline and revenue.
Provide our Marketing team with the expertise and insights they need to develop the best possible solution messaging, content, and marketing activity.
Enable Sales and Presales teams with the training and support they require to effectively engage customers at scale.
Define, communicate, and enable our teams to maximize services market fit

Grow the Business and Improve Market Positioning

Manage the performance of your portfolio by gathering, analyzing, and communicating the KPIs and customer experience metrics, taking corrective action as needed.
Proactively raise awareness and commitment to action through internal communications with stakeholders at all levels and functions of the organization.
Maintain cross-functional alignment with the services delivery teams, gaining alignment on a prioritized roadmap of the capabilities and service improvements which they will develop to maximize the growth of the services in market.
Participate in integrated sales and marketing campaigns, driving the market adoption of services in accordance with the annual Cloud or Workplace GTM plans.

Requirements

What You’ll Bring to the Table:

This is a role for a visionary who thrives with a high degree of ownership and brings demonstrated experience in leading all the dependencies required for a portfolio’s success in the market:

Minimum of 5 years of prior product management experience, driving and executing on strategy; or 8+ years of other experience that includes marketing and/or business leadership equivalence.
Equivalent experience, or a degree in business, marketing, or a related field. An advanced degree is desirable.
Experience in product management or marketing, preferably in support of professional or managed services.
Experience designing activities that drive pipeline and revenue target attainment.
Strong executive communication skills—including written, verbal, and presentation—with proven experience building trust with, and influencing, business executives.
Ability to work independently and manage multiple workstreams simultaneously.
Experience with lean, agile, and design thinking methodologies.
Ability to conduct and gather market research that uncovers customers’ unmet needs.
Experience leading workshops, facilitating groups, and building consensus.
Strong collaboration, influencing, and negotiation skills.
Relentless customer focus.
Enjoyment of working in a fast-paced and demanding environment.
A passion for enabling others.
Pragmatic Marketing certification is a plus.