Category Analyst

Remote: 
Full Remote
Contract: 

Offer summary

Qualifications:

Bachelor's Degree in Marketing, Business Administration, or a related field., Minimum 3 years of experience in market research, category management, or CPG data analysis., Proficiency in IRI Liquid data, Retail Link, and Microsoft Office Suite., Strong analytical, communication, and presentation skills..

Key responsabilities:

  • Analyze data from multiple sources to identify sales growth opportunities.
  • Provide actionable recommendations to the sales team for Walmart and Sam’s Club.
  • Create and distribute sales reports and presentations to influence account strategies.
  • Participate in category reviews and strategic planning meetings with clients.

First Quality logo
First Quality Large https://www.firstquality.com/
1001 - 5000 Employees
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Job description

We are currently seeking a Category Analyst.   The Analyst will partner closely with First Quality’s Walmart and Sam’s Club sales team, as well as with the FQ Market Research & Analytics team.  This individual will be responsible for proactively analyzing data from multiple sources to identify opportunities to grow sales and share at Walmart and Sam’s Club across all categories. 

Principal Accountabilities/ Responsibilities:

  • Manage/execute qualitative and quantitative primary research projects to efficiently deliver consumer and shopper insights to drive the business. 
  • Provide actionable recommendations using data to sales team in order to identify and realize all potential business opportunities at Walmart and Sam’s Club, both in store and online.
  • Proactively analyze account and market trends, and recap competitive and market intelligence.
  • Manage the data analysis of key data from multiple sources
  • Responsibility for the generation of effective forecasting and planning, and provide analysis to measure effectiveness of strategies on a weekly and monthly basis.
  • Develop sales presentations to influence account and gain buy-in for innovation and promotions.
  • Present data in clear, concise and effective manner to all levels of account and sales team orally, in writing, and via formal presentations.
  • Provide ad hoc analyses, as needed.
  • Create and distribute sales reports to include: weekly sales and trends, market share, new launch performance, space productivity, and promotional effectiveness.
  • Participate in category reviews and strategic account planning meetings at Walmart and Sam’s Club.
  • Establish strong customer rapport and reliability within account to become trusted advisor.
  • Consistently provide all requested information in an accurate and timely manner
  • Effectively prioritize assignments in line with business priorities.
  • Willingness to travel approximately 10-15% of time.

Education and experience requirements:

  • Bachelors Degree in Marketing or Business Administration or related technical degree.
  • Minimum 3 years’ experience in market research, category management, CPG data analysis or related field.
  • Experience working with IRI Liquid data for POS and panel or Nielsen required.
  • Experience working with Retail Link, LUMINATE/Scintilla and MADRID
  • Excellent computer skills including Microsoft Excel, Word, and PowerPoint
  • Strong written and verbal communication skills.
  • Strong business analytics skills – curiosity and the ability to glean insights from data and tell a compelling and persuasive business story.
  • Self-motivated and able to work independently

First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations.  As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.

First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Word
  • Self-Motivation
  • Communication

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