Senior Director of Brand Strategy

About the Role

As the Senior Director of Brand Strategy, you will drive strategic partnerships with a national franchise brands to accelerate growth and brand expansion. You'll align brand priorities with Scorpion’s digital marketing solutions, uncover new opportunities, and champion scalable marketing strategies across SEM, SEO, content marketing, and business development.

Scorpion Internal Title: Senior Brand Management Director

What Your Success Will Look Like

• Build and expand executive-level relationships with franchisor corporate leadership, serving as the primary strategic partner between Scorpion and the brand.
• Translate national business objectives into scalable digital marketing strategies that drive success at both the corporate and franchisee levels.
• Collaborate cross-functionally to ensure alignment between brand priorities and franchisee initiatives.
• Communicate brand priorities effectively to Scorpion’s internal franchisee account management teams, ensuring clarity and consistency in execution.
• Develop and implement strategic frameworks that empower franchisees to optimize marketing efforts and drive local business growth.
• Provide strategic insights to internal teams to enhance franchisee performance and adoption of Scorpion products and services.
• Monitor industry trends, market dynamics, and competitor activity to shape growth strategies and identify new opportunities.
• Leverage data-driven insights to inform business decisions and drive revenue growth at both the national and local levels.

Who You Are And What You Bring

• Education: Bachelor's degree in Marketing, Advertising, Business, Economics, Data Science, Communications, or a related field—or equivalent practical experience.
• Experience:  8+ years of experience in digital marketing, with direct client management experience at the enterprise or franchise brand level
• Skills:
  • Deep expertise in SEM, SEO, content marketing, and multi-location marketing strategy.
  • Strong executive presence and experience influencing C-suite or VP-level stakeholders.
  • Proven ability to develop strategic growth plans tied to business outcomes.
  • Skilled in synthesizing data and market insights into actionable recommendations.
  • Strong collaborator, able to work cross-functionally with internal teams to support broader client goals.

Our Scorpion Values

• Winning Mindset:  When our clients win, we win.
• Genuine Care:  We only succeed when we are truly invested in our clients and each other.
• Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
• Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
• Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Our Benefits

We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy—today and tomorrow.

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Employee equity program
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice

Compensation  

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary range is $135,000 (entry-level) - $145,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
• The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.