Marketing Data & Attribution Leader

Role Overview

As the Marketing Data & Attribution Leader, you’ll sit at the heart of FuturHealth’s $100M+ growth engine—owning the frameworks, systems, and models that power data-driven decisions across media, product, and finance. You’ll be responsible for building accurate attribution models, managing real-time marketing dashboards, and delivering insights that shape channel investments, CAC optimization, and LTV growth.

This is a critical role that ensures our performance and brand marketing efforts are not only creative—but accountable and measurable at scale. You’ll collaborate closely with teams across Growth, Performance, Lifecycle, Product, and Finance to shape the future of our marketing analytics infrastructure.

What You'll Do

Attribution Modeling & Analytics

• Develop and manage multi-touch attribution (MTA), media mix modeling (MMM), and incrementality testing strategies
  
  
• Create frameworks to measure performance across channels, surfaces, and conversion windows
  
  
• Partner with Product and Finance to tie attribution models to customer lifetime value (LTV), retention, and cohort behavior
  
  

Dashboarding & Reporting Infrastructure

• Build and maintain dashboards tracking CAC, ROAS, LTV, conversion rates, and spend pacing across paid and owned channels
  
  
• Ensure accuracy and real-time visibility of performance metrics for Marketing, Execs, and Finance stakeholders
  
  
• Own the integrity and structure of marketing data in Looker (or equivalent BI platform)
  
  

Cross-Functional Partnership & Budget Strategy

• Act as a liaison between Marketing, Finance, and Product to inform growth forecasts and investment decisions
  
  
• Partner with the Performance Marketing Director and SVP Media & Growth to guide media allocation and scale planning
  
  
• Support campaign measurement, brand lift studies, and test/control experimentation across initiatives
  
  

What You Bring

• 6–10 years of experience in marketing analytics, data science, or growth operations
  
  
• Strong command of attribution methods (MTA, MMM), incrementality testing, and experimentation frameworks
  
  
• Proficiency with SQL and BI tools (e.g., Looker, Tableau, Mode, GA4, Segment, Amplitude)
  
  
• Experience with marketing tech stacks and data systems (CRM, ESP, CDP, ad platforms, UTM governance)
  
  
• Ability to communicate complex data findings to marketing leaders, creatives, and non-technical stakeholders
  
  
• Experience in high-growth B2C, DTC, or health tech environments
  
  

Preferred

• Familiarity with privacy-focused analytics solutions (e.g., post-iOS14 tracking)
  
  
• Experience in regulated or HIPAA-compliant marketing environments
  
  
• Background working in performance marketing or media operations teams

The pay range for this role is $168,000- $203,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.