Offer summary

Qualifications:

Four or more years of product marketing experience in an enterprise software environment., BA/BS or equivalent educational background, with consideration for relevant experience., Outstanding written and verbal communication skills with attention to detail., Experience in content development for complex products targeting IT or technical buyers..

Key responsibilities:

Develop product positioning and messaging that highlights unique value propositions.

Oversee the creation of marketing collateral to support the sales process from lead generation to deal closure.

Collaborate with partner and GSI teams to enhance Cloud Modernization programs.

Create data-driven go-to-market plans and adjust them based on market feedback and corporate strategy.

Job description

Our Client, a Software Development company, is looking for a Product Marketing Manager 2 for their Remote location.

Responsibilities:

Well-versed in enterprise software, especially cloud data management, data and app integration, iPaaS, and cloud modernization technologies.
Can develop product positioning/messaging that articulates unique value propositions.
Understand multiple main personas, including app developers, app/enterprise architects, citizen integrators, data engineers, ETL and software developers, data analysts, data scientists, and C-level IT managers.
Oversee and deliver a complete bill of materials, including ebooks, blogs, whitepapers, datasheets, etc., presentations, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates Informatica’s IDMC adoption.
Work collaboratively with partner and GSI teams to accelerate and scale Cloud Modernization programs.
Can persuade cross-functionally across a global, diverse organization by building relationships based on results and reliable ongoing interactions.
Can think out-of-the-box and bring a creative flair to product positioning and marketing campaigns.

Requirements:

Four or more years of product marketing experience with experience delivering compelling, breakthrough content in an enterprise software environment.
Develop an understanding of Cloud Modernization, cloud data integration, Cloud data management market and solutions, customer pain points, competition, and trends.
Experience with content development for complex products sold to IT or other technical buyers is desired.
Written and verbal skills with meticulous attention to detail
Outstanding communication skills, especially converting complex ideas into simple messages.
Experience participating in and influencing cross-functional teams.
Work with peer and senior technical customer users/buyers to solicit and summarize customer and market feedback for actionable recommendations on positioning and messaging.
Create data-driven go-to-market plans and adjust them based on data analysis, market feedback, and corporate strategy evolution.
BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience
Minimum 4+ years of relevant professional experience

Why Should You Apply?

Health Benefits
Referral Program
Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

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