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Brand Marketing Manager

Remote: 
Full Remote
Contract: 
Full time
Work from: 
United States

Offer summary

Qualifications:

Bachelor’s degree in marketing, communications, management, or related field, or equivalent experience., 4-6+ years in Marketing, Brand, PR, or similar roles with increasing responsibilities., Experience managing creative projects, including social media and marketing campaigns., Strong verbal and written communication skills with a focus on storytelling..

Key responsabilities:

  • Develop messaging frameworks that align with company goals and brand strategy.
  • Collaborate with teams to create compelling narratives for external audiences and new property launches.
  • Oversee guest communications and content strategy across various channels.
  • Manage and grow the in-house creative team and agency partners to ensure high-performance outcomes.

Placemakr logo
Placemakr Hospitality: Hotels, Restaurants & Leisure SME http://placemakr.com/
201 - 500 Employees
See all jobs

Job description

A bit about us
At Placemakr, home meets hospitality. We’ve combined the best of apartment living, vacation rentals, and hotel stays into one experience. We partner with developers, property operators, and investors to curate a collection of apartment-like spaces in hand-picked neighborhoods. Our tech-enabled buildings create one-of-a-kind guest experiences and add tremendous value to the underlying real estate. Whether guests are with us for a night, a year, or somewhere in between, these are more than just spaces to spend the night — they’re a place to call home.
 
Our property team members help our buildings thrive by focusing on execution and ensuring a great experience for both residents and guests. Our non-property team members support property execution and the evolution of other areas within our platform. They can enjoy remote-first work with the freedom to choose their location — as long as they have access to a workspace and reliable Wi-Fi. We believe collaboration is key, so our remote-first teams and property leaders have biannual in-person get-togethers at various locations across the US.

From corporate non-property team members to our property teams and leaders, we’re looking for collaborative, driven individuals to join us as we continue to expand our presence. 

The Impact You’ll Have 

At Placemakr, our obsession with creating memorable experiences (both in-person and digitally)isn’t the only thing that sets us apart – it's our innovative go-to-market strategies that build our brand awareness. As Manager, Brand Marketing, you will collaborate with cross-functional leadership to expand upon a brand strategy that both excites our external partners and maintains alignment with our broader company vision as a whole. Your mission will be to own the ongoing development of our brand, guest communication and marketing strategies that build the Placemakr brand and increase awareness, engagement and conversion.  

Through a hands-on approach to leadership and marketing execution, you will be responsible for setting new market and property brand strategies, content and communication oversight and leading a talented team of agency and in-house creative team members. As our organization grows, you will play a vital role in building the long-term vision and process for a high-performing marketing team, tasked with setting our brand apart from all others in the marketplace. 

What You'll Do
  • Strategic Storytelling: Develop messaging frameworks that align with the company’s broader mission and expansion goals. 
  • External Representation and Expansion: Translate brand strategy into compelling narratives for external audiences. Collaborate with real estate and development teams to pitch brand vision for new properties and locations. 
  • New Market Strategies: Partner with leadership on branding and go-to-market strategies for new property launches and market expansions. 
  • New Property Branding: Partner cross-functionally to ensure physical environments reflect the brand’s look, feel, and values. 
  • Continuous Improvement: Build upon systems for naming, positioning, and launching new properties across markets. 
  • Brand Strategy & Positioning: Guide the visual and verbal identity, ensuring consistency and quality. Maintain this positioning and voice across all channels and with all agency partners. 
  • Performance Marketing Collaboration: Partner closely with performance marketing to align brand and growth strategies, ensuring awareness, engagement and conversion. 
  • Content Oversight: Lead and support the execution of content strategy for email, blog/SEO, and owned. Own the website look and feel as well as online presence in sales channels, ensuring a strong appeal to consumers.  
  • Guest Communication Strategies: Oversee guest communications and editorial storytelling, creating streamlined communication paths that align with Placemakr’s mission and each property’s individual brand  
  • External Communications: Support external partner and investor communications by collaborating with in-house and agency PR points of contact. 
  • Creative & Team Management: Oversee and grow the in-house creative team and agency partners, through hands-on leadership and creating a culture of engagement and high-performance. 
  • Documentation: Document internal and external processes related to brand, creative requests, campaign strategies and execution, and agency partnerships. 
  • Additional duties and responsibilities, as assigned. 

    • What It Takes
  • A bachelor’s degree, preferably in marketing, communications, management or a related field, or commensurate experience in lieu of a formal degree. 
  • 4-6+years of experience in a Marketing, Brand, PR or similar role, with a progressive increase in responsibilities. Agency and/or start-up experience a plus! 
  • Demonstrated experience managing creative projects and initiatives end-to-end, including social media, website and digital media strategies, marketing campaigns and brand vision execution. 
  • Exceptional verbal and written communication and storytelling skills. 
  • Previous experience in a people leadership role, specifically with in-house or agency team members, strongly preferred. 
  • An analytical mindset that allows you to think creatively on strategy and innovate conventional systems and practices. 
  • Demonstrated decision-making skills and capabilities, and the ability to deliver a message clearly and professionally across varying levels of internal and external team members, leaders and business units. 
  • An outside-the-box mindset, supported by proficiency in recognizing themes, implementing solutions and staying up-to-date with brand strategy trends. 
  • Ability to manage cross-functional relationships, competing priorities and time and resources proactively in a fast-paced, ever-changing environment. 
  • You lead by example and embody the core values of Placemakr. You Own It. You Make It Better. You Treat People Right.
    • Our benefits & perks
    Competitive Pay and Generous Stock Options  
    Medical, Vision & Dental Insurance with options for Flexible Spending Accounts
    Paid Parental Leave
    Paid Life Insurance
    401k + 4% employer matching program 
    Unlimited PTO to allow time for you to recharge  
    Monthly cell phone reimbursement, health & wellness stipend and a generous onboarding stipend for remote employees
    Plus, discounts to stay at select Placemakr properties all over the US

    Our community norms
    Great people are the key to our success. From corporate team members to our property teams and leaders, we’re looking for collaborative, driven individuals to join us as we continue to expand our presence across the US. Most importantly, we create positive community norms that shape our company culture and inform how we do business:

    We own it.
    We make it better.
    We treat people right.

    Applicants must be legally authorized to work in the United States and meet our age requirements of 18 years or older in order to be considered for employment with Placemakr. 

    Placemakr will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our team at recruiting@placemakr.com

    All your information will be kept confidential according to EEO guidelines. Placemakr values diversity of all kinds and is committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

    If you don’t meet 100% of the above qualifications, we still encourage you to apply! 

    Required profile

    Experience

    Industry :
    Hospitality: Hotels, Restaurants & Leisure
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Brand ManagementMarketingStorytellingProject ManagementCross-Functional CollaborationMarketing Performance Measurement And ManagementSocial MediaGuest RelationsEmail MarketingContent StrategySearch Engine OptimizationDigital Marketing

    Other Skills

    • Decision Making
    • Communication
    • Leadership
    • Analytical Thinking
    • Problem Solving
    Are you interested?

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