Global Brand Marketing Manager

About BingX

• A leading crypto exchange since 2018.
• With 20 million registered users worldwide.
• Official crypto exchange partner of Chelsea FC.
• User-First, reliable, innovative, and diversified.
• List over 1,000 spot trading pairs.
• Offer over 300 futures trading pairs.
• Integrate with over 80 public chain ecosystems.
• Rank top on CoinMarketCap and CoinGecko.
• TradingView's Best Crypto Exchange for 2021, 2022 & 2023.
• A gateway for the next billion crypto users.

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

We are looking for a dynamic and strategic Global Brand Marketing Manager to identify gaps and opportunities to maximise the impact of our campaigns. This role focuses on leveraging product integrations, ads, KOLs, eDMs, and other amplification strategies to enhance engagement and brand reach for multiple campaigns. You will work cross-functionally to ensure that every marketing opportunity is fully optimised for success.

This role also presents an exciting opportunity to work on the sponsorship of BX football club partners, contributing to high-visibility campaigns and activations. It may involve occasional travel to the EU region for partnership engagements and on-site activations.

Responsibilities

• Coordinate with internal teams and external partners to ensure smooth execution of partnership campaigns and maximise amplification and engagement.
  Collaborate with cross-functional teams to drive results through sponsorship and influencer activations.
• Develop and implement amplification strategies, including product integration, advertising, KOL collaborations, email marketing, and other innovative marketing channels.
• Oversee the localisation of social media content for various regions, working with regional teams to adapt global content and drive brand awareness in key markets.
• Track and measure the success of partnership and localisation campaigns, focusing on key metrics such as impressions, engagement, and event satisfaction.
• Provide regular performance reports and insights to stakeholders to ensure targets are being met and identify opportunities for improvement.
• Oversee budget allocation for amplification strategies, ensuring cost-effectiveness and maximum ROI.

Requirements

• Proven experience in marketing, campaign management, or growth marketing within the crypto, blockchain, or fintech industry.
• Experience working with social media platforms, influencer marketing, and community-driven initiatives.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills to collaborate with both internal teams and external partners.
• Analytical mindset, with the ability to track campaign performance and adjust strategies accordingly.
• Proficiency in English is required, and fluency in Chinese a plus.

Working at BingX

• Join an international and diversified team
• Great career development in a fast-growing company
• Be part of the future of finance technology and achieve meaningful goals
• Competitive market salary and fully remote/work-from-home flexibility
• Flexibility to observe your local holiday calendar, alongside additional benefits