Offer summary

Qualifications:

5+ years of experience in CRO, UX optimization, or digital marketing, preferably in eCommerce or DTC., Strong understanding of A/B testing, multivariate testing, and website analytics., Proven track record of increasing conversion rates and improving key growth metrics through structured testing., Bachelor's degree or equivalent experience..

Key responsabilities:

Implement A/B tests and site optimizations based on the existing CRO roadmap.

Track and analyze key metrics like conversion rate, AOV, and revenue per visitor to identify growth opportunities.

Assist in launching and refining new advertorials and landing pages to improve traffic efficiency and conversion rates.

Provide weekly reports to leadership on test performance and ongoing optimizations.

Job description

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

We’re looking for a results-driven Manager of Growth Marketing, who specializes in Conversion Rate Optimization (CRO) to join our dynamic team. In this role, you’ll help us launch and optimize landing pages and upsell pages that drive customer acquisition, maximize conversions, and deliver measurable results. If you thrive on crafting seamless user experiences to boost business growth, this is the role for you. What you will do:

CRO Program Execution & Testing

Implement A/B tests and site optimizations based on the existing CRO roadmap
Track and analyze key metrics like conversion rate (CVR), AOV, and revenue per visitor (RPV) to identify growth opportunities.
Document test hypotheses, execution, and results to inform future optimizations.

User Behavior Analysis & Competitor Research

Use tools like heatmaps and analytics platforms to pinpoint friction points in the customer journey.
Conduct competitor research to uncover CRO strategies that can improve our performance.

Landing Page & Offer Optimization

Assist in launching, and refining new advertorials and landing pages to improve traffic efficiency and conversion rates.
Ensure pages are optimized for speed, usability, and performance across all devices.
Prioritize initiatives based on revenue impact

Data Reporting & Insights

Maintain and update CRO tracking dashboards, summarizing test results, key insights, and actionable next steps.
Provide weekly reports to leadership on test performance and ongoing optimizations.

Cross-Functional Coordination

Work closely with the Brand teams, developers, designers, and marketing team to ensure CRO best practices are implemented across all webpages.
Coordinate changes and updates seamlessly to ensure a high-quality user experience.

Requirements

5+ years of experience in CRO, UX optimization, or digital marketing, preferably in eCommerce or direct-to-consumer (DTC).
Strong understanding of A/B testing, multivariate testing, and website analytics.
Proven track record of increasing conversion rates and improving key growth metrics through structured testing.
Experience with Amplitude
Familiarity with advertorials, landing pages, and offer page optimization.
Ability to analyze quantitative and qualitative data to generate actionable insights.
Highly organized with strong attention to detail and ability to manage multiple tests simultaneously.
Strong communication skills to present insights and recommendations to leadership.
Experience working cross-functionally with developers, designers, and marketing teams to implement website changes.
Proactive, self-motivated, and eager to drive meaningful improvements in website performance.

Education

Bachelor's degree or equivalent experience

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.

The pay range for this position is:

$90,000.00 - $120,000.00

In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.

All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.

The estimated deadline for accepting applications:

06/09/2025

Applicants should apply at Beachbody’s internal and external career sites.

Required profile