Growth Marketing Lead

At Animation Inc., we revolutionize human-AI interaction with real-time generative animation technology. Our Animation Character Engine allows users to design, customize, and engage with lifelike virtual characters, featuring emotion detection, facial expressions, and fully customizable AI behaviours. Developed by a team of ex-Meta engineers and artists, our advanced AI technology runs locally on mobile devices, enabling real-time, empathetic communication through audio input and environmental context.

Our team has successfully built and launched startups before and we are passionate about creating innovative products and are excited to work on this new venture to push the boundaries even further and build something even better.

Curious to see our tech in action? Explore our capabilities with Anichat, a mobile app showcasing our technology.

About the role

Joining us at this stage is a unique opportunity to work directly with the founders, shape the company’s growth, and make a real impact. As we scale, your growth scales with us. We value expertise, embrace initiative, and empower you to make decisions and showcase your skills. Our decision-making process is fast and efficient, giving you the freedom to contribute meaningfully and drive results.

What you’ll do

• Design and implement growth loops (e.g., invite systems, gamification) integrated into the core loop of our products.

• Scale organic channels such as Reddit, Discord, X (Twitter), YouTube, and TikTok, creating and optimizing community engagement and content strategies.

• Develop and execute paid marketing campaigns; prepare UGC offers, write creative briefs, and manage creative production.

• Strategically allocate and manage monthly budgets across various channels to achieve optimal ROI.

• Implement the full growth cycle of Hypothesis → Launch → Learn → Scale. Collect, test, and analyze hypotheses to drive ongoing optimization.

• Build and optimize unit economics models to ensure profitability and scalability.

• Generate creative concepts, write scripts, and test different formats. Brief and manage creative production teams effectively.

• Continuously adapt strategies based on data insights, tests, and changing conditions.

• Actively participate in campaign execution, creative development, and scaling efforts.

We’d love to hear from you if you have

• Ability to build growth loops and implement viral mechanics effectively within products.

• Ability to scale organic growth through platforms such as Reddit, Discord, X, YouTube, TikTok.

• Hands-on experience managing paid marketing campaigns, preparing UGC offers, and working with creative production teams.

• Experience managing budgets of $100K+/month with successful scaling results.

• Strong ability to analyze data, optimize strategies, and make data-driven decisions.

• Experience generating creative concepts, writing scripts, and testing different formats.

• Ability to think strategically while executing campaigns and initiatives in a hands-on manner.

• Comfortable working in a fast-paced environment with high levels of uncertainty and quick decision-making.

Key traits we value

1. Responsibility and Ownership: You take pride in your work, maintain high standards, and own the outcomes of your decisions.

2. Proactivity and Initiative: You seek solutions, propose ideas, and take the lead on challenges.

3. Focus and Consistency: You prioritize steady progress and consistent results over one-off efforts.

4. Collaboration and Openness: You communicate honestly, respect your team, and thrive in an environment of mutual trust.

5. Effective Communication and Problem-Solving: You articulate ideas clearly, break down complex problems into actionable steps, and keep things simple where possible.

✨ What We Offer

• Remote work flexibility across Europe.

• Top-of-the-line hardware - we’ll provide the latest MacBook or any equipment you need to do your best work.

• Coworking space coverage if you prefer working from a coworking in your location.

• The chance to work on cutting-edge AI technology and shape the future of AI-driven animation and communication.

• A collaborative, highly talented team of engineers, artists, and innovators.

Recruitment Process

Our recruitment process is straightforward and designed to get to know you as much as it is for you to get to know us. Typically, it involves:

1. Initial Chat: A friendly conversation to discuss your background, skills, and motivations.

2. Interview with the team: A deep dive into your experience, skills, and practical approach to growth and marketing challenges.

3. Paid Test Assignment: A practical task designed to assess your approach to solving growth challenges and implementing strategies.

4. Offer: If everything feels right on both sides, we’ll make you an offer to join the team!

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