Content Strategist

Full-time · Remote-friendly (Berlin or Amsterdam hubs) · Mid-Level

HiCareer is hiring on behalf of our client, a fast-growing wellness tech company

We’re looking for a Content Strategist & Copywriter to shape how the brand speaks across product, email, web, and social. You’ll write with clarity and calm — helping users feel seen, supported, and motivated to build better habits. If you can write copy that feels both smart and human, and love storytelling through multiple channels — this is a perfect match.

🏢 About the Company

Our client is a 70-person digital wellness company helping people improve mental health and emotional resilience through mobile content. Their users range from busy professionals to college students, and the brand voice is warm, modern, and encouraging.

The content & brand team is currently 3 people, and you’ll work closely with product, growth, and design. You’ll report to the Head of Content & Voice.

🎯 Role Description & Responsibilities

This is a split role between strategy and execution — with plenty of room for creativity.

You’ll be responsible for:

• Leading tone-of-voice development across touchpoints
• Writing and editing product copy, microcopy, onboarding flows, and empty states
• Creating content for web, landing pages, and app stores
• Supporting lifecycle messaging (email, push) and campaigns
• Writing scripts for short-form video, UGC, and paid ads
• Collaborating with product and brand to ensure consistency and clarity

Tools you’ll likely use:

• Notion, Figma, Google Docs, Grammarly, Slack

🙋‍♀️ Who We’re Looking For

• 3+ years of experience in content strategy, UX writing, or creative copy
• A portfolio of clean, thoughtful, emotionally engaging writing
• Skilled at balancing brand, clarity, and functionality
• Comfortable working cross-functionally with product and growth
• Bonus: background in wellness, lifestyle, or editorial work

✨ Why Join?

• Shape the voice of a brand with purpose and traction
• Write for people who genuinely want what the product offers
• Work in a collaborative, kind, and creative environment
• See your work live in product — quickly

Perks & Benefits:

• Remote-first setup with optional coworking in Berlin and Amsterdam
• 30 days vacation
• Learning, books, and growth budget
• Home office support and team retreats
• Flexibility to structure your day and deep-focus time

Apply now via HiCareer — we’ll support you every step of the way.

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