Offer summary

Qualifications:

5+ years of experience in developing and executing integrated marketing campaigns, preferably in B2B Tech organizations., Strong understanding of marketing principles, channels, and best practices., Excellent communication, presentation, and collaboration skills with a data-driven approach., Ability to manage multiple priorities and thrive in a fast-paced environment..

Key responsabilities:

Collaborate with cross-functional teams to develop comprehensive campaign strategies aligned with business objectives.

Coordinate end-to-end campaign execution, including asset creation and digital marketing efforts.

Employ demand generation tactics to capture and nurture leads through the funnel, utilizing AI for personalization.

Define and track key performance indicators (KPIs) for campaigns and prepare regular performance reports.

Job description

The demand campaign manager is a part of the global campaign center team with a primary focus of generating outbound demand and new top of the funnel leads for Thoughtworks services. This is an individual contributor and a pivotal role in planning, executing, and optimizing integrated marketing campaigns that drive demand, engage target audiences, and contribute to the overall growth of our organization. The ideal candidate is a strategic thinker, a data-driven decision-maker, a collaborative team player, open to experimentation with AI with a passion for technology and B2B marketing.

Job responsibilities

Campaign Strategy and Planning: Collaborate with cross-functional teams to develop comprehensive campaign strategies aligned with business objectives and target audience segments and leverage & identify key messaging, value propositions, and content to resonate with target audiences at different stages of the buyer's journey.
Leverage market insights, customer personas, and competitive intelligence to inform campaign strategies & utilize AI tools in the campaign planning process to enhance market and competitive intelligence.
Campaign Execution: Coordinate end-to-end campaign execution, including campaign asset creation, landing page development, email marketing, social media, and more. Use AI tools as needed to improve efficiency.
Manage campaign timelines, budgets, and resources to ensure timely and successful campaign launches.
Collaborate with creative teams, content creators, and designers to develop compelling campaign assets that align with brand guidelines.
Demand Generation and Lead Nurturing: Employ demand generation and ABM tactics to capture and nurture leads through the funnel. Utilize AI to deliver hyper-personalized nurture messages with added contextual relevance.
Continuously monitor campaign performance and make data-driven optimizations to improve lead quality and conversion rates & work closely with the field team to ensure smooth handoff of campaigns and alignment on campaign goals.
Measurement and Reporting: Define and track key performance indicators (KPIs) for campaigns & prepare regular reports on campaign performance, showcasing insights and recommendations for continuous improvement.
Cross-Functional Collaboration: Collaborate with content, design, digital advisors, for the creation of campaigns & collaborate with the portfolio marketing team on integrating the services/solution strategies into cohesive, integrated programs.
Collaborate with Field marketing to adapt campaigns for regional relevance, and contribute to lead management optimization for enhanced regional marketing impact.

Job qualifications

Technical Skills

5+ years of experience in developing campaign strategies and executing successful integrated marketing campaigns (experience in B2B Tech organizations preferable).
Strong understanding of marketing principles, channels, and best practices.
Proven track record of exceeding campaign goals and driving measurable ROI.

Professional Skills

Excellent communication, presentation, and collaboration skills. Experience in collaborating with cross-functional teams to develop comprehensive campaign strategies aligned with business objectives.
Data-driven approach and proficiency in deriving meaningful business insights from analytics.
Ability to manage multiple priorities, work independently, and thrive in a fast-paced environment.

Other things to know

Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

About Thoughtworks

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.

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