Integrated Campaigns Marketing Manager

Where you’ll work:  

US (Remote)

 
Marketing at GoTo 

GoTo is actively searching for an Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing integrated campaigns to drive marketing-generated revenue for our enterprise-grade remote support solution, LogMeIn Rescue. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization. In this role, you will have a special focus on targeting Internal IT buyers and Customer Support buyers at enterprise organizations using account-based marketing strategies (1:Many, 1:Few, and 1:1). You will be a driving force that leads our cross-functional marketing team to deliver lead, pipeline, and revenue targets for Rescue. 

This is a remote-centric position. GoTo is open to hiring within the United States. 

Your Day to Day  

As an Integrated Marketing Manager, you will: 

• Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns 

• Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign 

• Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale 

• Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives 

• Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices 

• Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencing other teams to optimize areas of underperformance 

• Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts 

• Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results 

• Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue 

What We’re Looking For 

As an Integrated Marketing Manager, your background will look like: 

• 2-3 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs 

• Strong background in account-based marketing, especially 1:Few and 1:1 campaigns 

• Proven ability to manage campaigns from strategy to execution to optimization 

• Proven track record of building positive relationships with Marketing and Sales teammates 

• Experience with monitoring and attaining lead, pipeline, and revenue targets 

• Understanding of relevant technology (6Sense, Salesforce, Tableau) 

• Exceptional communication skills (interpersonal, written & verbal) 

• Proactive, detail-oriented, and able to think creatively and quickly to solve problems 

At GoTo, authenticity and inclusive culture are key to our thriving workplace, where diverse perspectives drive innovation and growth. Our team of GoGetters is passionate about learning, exploring, and working together to achieve success while staying committed to delivering exceptional experiences for our customers. We take pride in supporting our employees with comprehensive benefits, wellness programs, and global opportunities for professional and personal development. By maintaining an inclusive environment, we empower our teams to do their best work, make a meaningful impact, and grow their career. Learn more.