Director, Channel Marketing (NAMER) 

About the Role: 
The Director of Channel Marketing is a strategic leadership role responsible for driving partner engagement, accelerating pipeline, and influencing revenue across F5’s national, regional, public sector, and distribution channel ecosystems in North America. This role oversees a team of high-performing channel marketers and works closely with channel sales leadership to ensure marketing strategies are aligned with F5’s go-to-market (GTM) priorities. The Director, Channel Marketing will be instrumental in building partner mindshare, deepening relationships, and supporting field execution. 

This position reports to the Senior Director of Field & Channel Marketing and can be based remotely. 

Key Responsibilities: 

Strategic Leadership & Team Management: 

• Lead and mentor the NAMER Channel Marketing team, providing strategic guidance across national, regional, public sector, and distribution partners. 
• Foster a high-performance, collaborative team culture that aligns with F5's GTM priorities and core behaviors. 
• Drive planning and execution of integrated marketing campaigns that generate awareness, demand, and partner loyalty. 

National Partner Marketing: 

• Oversee execution of marketing plans for top-tier national partners (e.g., CDW, ePlus, Optiv, WWT, WITIT, SHI, Presidio, GuidePoint, Trace3). 
• Align tightly with National Partner Managers (NPMs) to ensure joint planning, enablement, and co-branded demand generation programs are impactful and measurable. 

Regional & Public Sector Marketing: 

• Lead and support regional channel marketing initiatives across the East, West, and Public Sector segments, ensuring strategies are aligned with regional sales objectives and partner priorities. 
• Drive high-impact programs that strengthen partner relationships, expand regional market presence, and accelerate opportunity development. 

Distribution Marketing: 

• Partner with distributors like TD SYNNEX, Carahsoft and Ingram Micro to drive longtail partner enablement and growth. 
• Support local execution through marketing investments designed to increase PIO bookings and drive traction with authorized and silver partners. 

Cross-Functional Collaboration: 

• Align closely with the RVP of Channel Sales for North America to ensure regional and national marketing plans are directly supporting sales objectives, partner priorities, and revenue targets. 
• Collaborate with Corporate Marketing, Product Marketing, and Field Marketing to ensure cohesive messaging and execution across the partner ecosystem. 
• Partner with Sales Enablement, Channel SEs, and Channel Account Managers to deliver timely, relevant, and impactful partner-facing programs. 
• Coordinate with Brand, Digital, and Events teams to amplify national and regional partner campaigns and ensure visibility across the broader marketing landscape. 
• Support integrated communications and digital strategy to promote co-marketing success and enable ongoing program optimization. 

Performance & Reporting: 

• Establish KPIs for all programs, ensuring performance tracking and ROI measurement across all partner segments. 
• Conduct quarterly business reviews with internal stakeholders and partners to share results and refine strategies. 
• Ensure marketing activities support pipeline acceleration, partner recruitment and more partner engagement. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, Communications or related field; MBA a plus. 
• 15+ years of experience in B2B marketing, including 5+ years in a leadership role within the channel or partner ecosystem. 
• Deep understanding of channel dynamics, partner segmentation, and co-marketing best practices across national, regional, public sector, and distribution. 
• Strong analytical skills, with a data-driven mindset and experience managing pipeline and revenue-based marketing metrics. 
• Excellent interpersonal and communication skills; proven ability to build relationships and influence stakeholders across marketing, sales, and partner organizations. 
• Experience with Salesforce, partner portals, and marketing automation platforms preferred.