Offer summary

Qualifications:

Bachelor's degree in Marketing or related field., Experience in product marketing and demand generation., Strong content creation skills with a focus on lead generation., Proficiency in SEO and data analysis tools like SEMrush..

Key responsabilities:

Lead product marketing initiatives and communication strategies for product launches.

Create sales enablement materials such as one-pagers and case studies.

Manage email marketing campaigns and support account-based marketing efforts.

Develop and execute an SEO-driven content plan to enhance organic traffic.

Job description

About The Role

As the Marketing Manager, you will take full ownership of marketing—from demand generation to product marketing, content strategy, and competitive intelligence. You will serve as a pivotal member of the marketing team and act as a go-to-contact across the organization - with access to contractor resources to execute and scale initiatives. Your main mission is to drive top-of-funnel growth through compelling content, case studies, product launches, and data-backed campaigns.

This role is perfect for someone who:
✅ Specializes in product marketing and can move fast.
✅ Is comfortable being hands-on while also thinking strategically.
✅ Knows how to create content that generates leads.
✅ Can build and refine messaging based on customer insights.
✅ Loves testing, optimizing, and iterating on marketing campaigns.

Key Responsibilities

Product Marketing

Execute on communication strategy for product launches using a tiered framework (P1, P2, P3).
Create sales enablement collateral (one-pagers, pitch decks, battlecards, case studies).
Own messaging & positioning—work with Product to refine key differentiators and pain points.
Create & maintain competitive intelligence (comparison pages, objection handling guides).
Manage & optimize the website to ensure clear and compelling product positioning.

Demand Generation & Campaigns

Own all email marketing efforts, including:
- Product Launches
- Closed/Lost Nurture Campaigns
- Monthly Customer Newsletter
- Segment-Specific Updates to partners
Support on ABM (Account-Based Marketing) efforts, assist in the creation of tiered lists and marketing collateral required by sales

SEO & Content Strategy

Develop and execute an SEO-driven content plan to increase organic traffic & inbound leads.
Own content production, ensuring 2 high-quality articles per week to increase ranking on top keywords
Track keyword rankings & backlinking efforts using SEMrush or similar tool to ensure visibility on key search terms.

Required profile