Conversion Rate Optimization Producer

Conversion Rate Optimization Producer

Remote

Permanent

Competitive package


About MBG Digital:

MBG Digital is the leading service provider for globally recognized online gaming operators. Our portfolio includes casino brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.

MBG Digital is a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds.

We aspire to be a global leader, driving positive change and sustainable growth, while prioritizing secure entertainment-led player satisfaction and experience across our casino and sports betting business. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower our players to thrive in a rapidly evolving iGaming /Web3 world.

Job Description:

We are excited to be on the hunt for a talented and motivated individual to join our team as a Conversion Rate Optimization Producer.

In this role, you will develop and implement player engagement strategies with a specific focus on enhancing conversion. They will excel in real-time, triggered, and automated communications, leveraging data analytics for personalized messaging, and driving gamification and loyalty initiatives to boost conversion rate and first time deposits. Strong team-work, cross-functional collaboration and creativity are essential. Proficiency in marketing automation, custom journeys and flows, data analytics and CRM systems is required.

Responsibilities:

• Take ownership of the execution area of our Engagement team and become hyper-familiar with our CRM tools, the brand strategies, vision and direction
• Become an integral part of the larger E&E team and align with the other Engagement Producers and Coordinators for shared or specific engagement efforts
• Provide guidance, mentorship, and performance management for the Player Experience Coordinators in your team
• Develop and implement comprehensive player engagement strategies with a specific focus on conversion rate optimization
• Set up, implement and manage gamification initiatives like missions, challenges, and leaderboards to boost player engagement
• Implement loyalty and rewards programs that incentivise conversions, community engagement, frequent play and higher deposit / wagering
• Align with our analysis team to identify key player profiles and particularities and tailor engagement strategies accordingly
• Set up and optimize real-time, triggered, and automated communication workflows to engage players at all stages of their starting journey, focusing on delivering a 1 to 1 experience
• Leverage data analytics tools to personalize messages and offers, ensuring relevance and timeliness for each player
• Monitor and analyze the performance of communication campaigns, making data-driven adjustments as needed
• Help create and set up campaigns and strategies which unite the world of crypto with that of online casinos
• Drive market and competitor analyses to continuously adapt, innovate and iterate on your own products and gamification trends
• Work closely with content writers and creative designers to ensure seamless implementation of starter engagement strategies.
• Collaborate with casino and sportsbook managers to drive cross-sell opportunities and enhance the overall player experience
• Adopt a creativity first approach without the fear of failure. Learn from failure and continuously adapt and improve

Requirements: 

• Proven track record in developing and executing successful player conversion strategies within the online casino or gaming industry
• Worked in a previous position which dealt at least partially with conversion optimization and conversion tactics and engagement initiatives
• Proficiency in Real-Time and Automated Communications: Significant experience in setting up, managing, and optimizing real-time, triggered, and automated communication workflows that enhance player interactions and drive engagement
• Data-Driven Decision Making: Hands-on experience with data analytics to track and interpret KPIs, enabling data-driven adjustments and optimisations to engagement strategies.
• Cross-Functional Collaboration: Experience working collaboratively with acquisition, brand, BI, monetisation, product, and tech teams to ensure the successful implementation of engagement initiatives and seamless integration with the casino's website and systems.
• Experience with Marketing Automation Platforms: Proficiency in using marketing automation tools to design, implement, and optimize real-time, triggered, and automated communication workflows.
• CRM Systems Proficiency: Extensive experience with Customer Relationship Management (CRM) systems, understanding how to segment players, track player interactions, and optimize communication based on player behavior and preferences.
• Gamification Tools and Techniques: Expertise in utilizing gamification platforms and techniques to design engaging player missions, challenges, and loyalty programs. Familiarity with integrating these systems into the overall player engagement strategy.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize player conversion.

"What’s in it for me" we hear you ask?

• A global and dynamic work environment, working with some of the best Casino talent in the world
• A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
•  A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours!
• Flexible working. We're all human, and life throws challenges in all shapes and sizes Understanding, flexibility, and trust in where, when, and how we work to make MBG stand out from the crowd
• Rest and recharge with plenty of time off throughout the year
• A competitive compensation package, reviewed regularly

Equal Opportunities

MBG is an equal opportunity employer welcoming applicants from all backgrounds.