Head of Sales

CloudM is an award-winning SaaS company whose humble beginnings in Manchester have grown into a global business in just a few short years.

The CloudM platform is designed to help our customers get the most out of SaaS applications like Microsoft 365 and Google Workspace, automating time-consuming tasks like IT admin, onboarding & offboarding, archiving and migrations.

Our SaaS data management platform has been used by over 35,000 customers in 107 countries including the likes of LinkedIn, Uber, Netflix, Booking.com and Spotify.

We have a brilliant team of more than 70 people in locations across the UK and Europe. We are still growing, and that means we need more brilliant people who share our ambition to join our team.

Join the Cloud revolution. Join CloudM.

Role Overview:

As the Head of Sales, reporting to the VP of Sales at CloudM, you hold a pivotal role in driving revenue growth through both new business acquisition and the effective management of our existing customer base. With your extensive experience and sales-oriented mindset, coupled with a strong focus on customer satisfaction, you are poised to become a motivational leader who will further accelerate CloudM's growth trajectory.

Your responsibilities encompass leading the execution of sales and customer strategies, fostering a high-performing team, and cultivating a culture of success within the organisation. Your ability to collaborate across functions, uphold accountability, foster innovation, and embrace entrepreneurship sets you apart as a valuable asset to CloudM.

You thrive in environments that emphasise collaboration, innovation, and accountability, and you are driven by the opportunity to make a real impact across the organisation. With a solutions-focused approach and unwavering motivation, you are poised to build effective teams and consistently drive performance in high-growth, entrepreneurial settings, thereby propelling CloudM towards continued success.

Responsibilities:

As the Head of Sales, you play a crucial role in driving revenue growth, improving customer retention, and fostering a high-performance culture within the sales teams. Your responsibilities include:

Revenue Growth & Sales Strategy

• Develop and execute a comprehensive sales strategy that aligns with CloudM’s growth objectives.
• Set ambitious yet achievable revenue targets for both new business acquisition and expansion within existing accounts.
• Identify new revenue opportunities and optimize sales conversion rates across Microsoft and Google ecosystems.
• Implement a structured sales cadence to ensure accurate forecasting and improved sales pipeline visibility.
• Monitor and refine sales processes, methodologies, and tools to enhance efficiency and scalability.

Customer Success & Retention

• Ensure exceptional customer experiences and long-term engagements are delivered.
• Implement strategies to minimise churn and maximise expansion revenue by identifying upselling and cross-selling opportunities.
• Optimise the customer onboarding process to accelerate time-to-value and improve Net Promoter Score (NPS).
• Utilise data and analytics to track customer journeys, proactively identifying risks and growth opportunities.

Leadership & Team Development

• Build, mentor, and lead high-performing sales teams, fostering a culture of accountability and excellence.
• Provide coaching and development programs to improve team capabilities and ensure continuous improvement.
• Promote knowledge sharing, best practices, and collaborative approaches to maximise team productivity and efficiency.
  

Strategic Planning & Market Insights

• Conduct market research and competitive analysis to identify emerging trends and customer needs.
• Collaborate with internal stakeholders—including marketing, product development, and support—to ensure a unified go-to-market approach.
• Build and nurture strong relationships with key customers, partners, and industry stakeholders.
• Provide senior leadership with data-driven insights and recommendations to influence strategic decision-making.
  

Performance Monitoring & Reporting

• Define and track key performance indicators (KPIs) for new business and expansion effectiveness.
• Utilise performance data to drive continuous improvements, addressing areas for development.
• Tackle underperformance issues in a timely manner, engaging with the People team for support.
• Present regular reports to senior management, highlighting progress, challenges, and opportunities.

Overall Success in This Role is Defined By:

• Consistently surpassing revenue targets across CloudM’s solutions.
• Increasing conversion rates (CVR) and average order value (AOV ensuring consistent sales target achievement.
• Enhancing customer retention, satisfaction, and lifetime value (LTV).
• Establishing CloudM as a market leader within the Microsoft and Google SaaS ecosystems.
   

Skills and Experience:

Key Skills

To succeed in this role, you should bring:

Sales & Leadership Expertise

• Proven track record in leading successful sales teams.
• Strong leadership skills with the ability to motivate and inspire teams to achieve and exceed targets.
• Experience in developing sales strategies, forecasting, and pipeline management.
• Skilled in negotiation, deal closing, and contract management.
• Deep understanding of sales methodologies (e.g. Challenger Sales, MEDDIC, MEDDPIC or Solution Selling) with the ability to implement and optimise these frameworks to drive predictable revenue growth.

Customer-Centric Approach

• Deep understanding of customer lifecycle management and retention strategies.
• Ability to implement and refine customer success frameworks to improve satisfaction and retention.
• Strong relationship-building skills with customers and partners to drive engagement and revenue growth.

Analytical & Strategic Thinking

• Strong data-driven decision-making ability, leveraging insights to refine sales and customer success strategies.
• Proficiency in CRM tools and sales automation platforms (e.g., Salesforce, HubSpot, Sales Navigator).
• Ability to identify market trends and customer needs, adapting strategies accordingly.

Communication & Collaboration

• Excellent communication skills, both written and verbal, for engaging with customers and internal stakeholders.
• Ability to work cross-functionally with marketing, product, and support teams to align strategies.
• Strong organisational skills with attention to detail in execution.

Adaptability & Resilience

• Comfortable working in a fast-paced, high-growth environment, managing multiple priorities effectively.
• Ability to handle challenging customer situations with a pragmatic and empathetic approach.

Desirable Skills

While not essential, the following skills would be advantageous:

• Understanding of the Google and Microsoft ecosystem
• Understanding of cloud-based data management solutions and IT automation.
• Familiarity with customer success metrics (e.g., NPS, retention rate, churn rate) and their application in driving business strategy.

CloudM Culture:

We are a company consisting of old hands and new faces, all with a passion for technology’s power to simplify. We are developers, designers, marketers and innovators.

We are constantly trying new things, and sometimes getting it wrong. Which is good, as innovation never came from perfection. We work quickly to keep pace with the industry we’re in. We’re proactive, not reactive, and have been that way since day one. We want to have the answers when our customers ask us questions.

CloudM is a remote-first organisation. This means we are not limited to one geographical location. We are committed to attracting and developing a diverse workforce, seeing individual differences as opportunities for innovation and growth. Our company is about culture-add, not culture-fit.

Our DE&I (Diversity, Equity and Inclusion) strategy is ingrained in everything we do here at CloudM. From recruitment and employee engagement to our EVP (Employee Value Proposition). We use gender bias decoders to check our job listings are inclusive and post on LGBTQ+ and neurodiverse job boards for our recruitment. Our EVP includes flexible working hours (we believe flexible working should be the norm, not the exception), generous family leave pay (commonly known as maternity/paternity/adoption leave), EAP (Employee Assistance Program) and mental health first aiders. All of this helps with our team’s work-life balance, removing barriers to childcare or caring for relatives and pets. Our team can do the school run or even go to the gym in the middle of the day. We are trying to build a culture of flexibility and inclusivity for the long term.

What CloudM can offer you:

• Private healthcare including dental and optical care 🦷
• Company contributed pension (matched up to 5%) 💷
• Unlimited paid holiday 🌴
• Flexible working - we ask that you work during core hours (10am - 4pm) to help with collaboration, but outside of that you can work when suits you 😊
• 10 paid sick days 🤧
• Death in service, 4 times your annual salary 💔
• Employee Assistance Program (EAP) 📞
• Tech scheme (Salary sacrifice, CloudM can loan you up to £1,000 for tech equipment) 📱
• Paid certifications and qualifications 🎓
• Birthdays off 🎁
• Financial wellbeing advisor 💸
• Opportunity to develop within a fast-growing tech business with an ambitious year-on-year growth trajectory 📈
• Market-leading parental leave policies 👶🏽
• Various wellbeing initiatives 🧘🏽‍♀️
• Exclusive access to discounts & rewards programs, including Gym membership 💸
• High-spec equipment (laptops, phones, etc.) 💻
• Working from home equipment budget 🏠

Location:

Remote UK-based role. Within a commutable distance to Manchester would be desirable for the odd team-building activity / meeting.

Environmental & Social Responsibility:

Our business strives to progress our industry as a whole and are using the B Corporation framework to continuously build on how we can treat our employees, community and environment with respect.

We expect that all of our employees play their part in our social progression plans, whether that’s participating in a charity support day or simply just following our advice on buying locally and considering the environment when booking travel, a hotel or restaurant. Every bit counts.