Sr Media Manager (Programmatic & Social)

About the job:
The Sr. Media Manager – Digital Investment (Programmatic & Social) will support the Media Supervisor in the overarching strategy, overseeing optimizations, analysis, and tactical execution. This person has a strong understanding of Video, GDN, Native, and paid social advertising and a solid foundation of various analytics tools. The Sr. Media Manager is a driven professional that has
both critical and analytical thinking and the ability to organize, optimize and derive algorithmic solutions for programmatic and paid social accounts. Passion for quantitative analysis and affinity for math/statistics is strongly preferred.

22squared believes that each employee plays an integral role in the overall success of our agency. Because of that, an employee’s contributions should not be limited by the responsibilities listed in a job description. This job description is designed to outline the primary duties, qualifications, and job scope, and not to limit the employee to just the key responsibilities identified.

Responsibilities:

• Evaluation of inventory sources, data, analytics solutions and technology platform options in marketplace
• Extensive knowledge with paid programmatic and paid social campaign activation
• Manage and oversee campaign budgets and pacing
• Responsible for comprehensive reporting, including reporting tool management and presenting insights to clients
• Aid in the development of programmatic and paid social strategies and recommendations for yearly and ad hoc plans.
• Assist in development of audience strategy, including interaction with AdTech that supports audience activation (Salesforce Audience Studio, LiveRamp, etc.)
• Meet all critical deadlines and client deliverables
• Work and collaborate with internal teams (analytics, account management, AdOps) as well as external (client), and vendor partners
• Prepare and as needed, present client-facing communications as well as educational overviews to digital and non-digital stakeholders
• Ability to critically analyze and process data and an ability to effectively communicate findings in verbal and written form
• Critically evaluate the ability of data sources, inventory and media platforms to create a competitive advantage
• Oversee flawless execution with direct campaign management in self-serve tools
• Extensive knowledge of paid social campaign activation, ensuring targeting tactics are optimized against relevant performance objectives
• Plan, activate and monitor Social campaigns across Meta, Pinterest, LinkedIn and Snapchat platforms
• Oversee and manage the setup of brand lift studies and A/B tests in collaboration with vendors and the media planning team.
• Partner closely with media planning and account management leads to ensure optimal cross-functional communication
• Work with the Supervisor to create platform strategy POVs
• Mentor and train junior members of the team, for example with technical training on social platforms

Qualifications:

• Bachelor’s degree in marketing, advertising, economics, mathematics, statistics, or similar analytical field
• 4-6 years digital media planning and/or buying experience
• Minimum of 3+ years experience in activating $1MM+ programmatic and paid social campaigns across DV360, TTD, Meta, Pinterest, LinkedIn, Snapchat, and TikTok etc.
• Exceptional knowledge of Microsoft Excel & Google Sheets (i.e. Pivot tables & Vlookups, Slicers, nested IF statements)
• Knowledge of Tableau/MySQL/Datorama/Google Data Studio is a plus
• Knowledge of ad serving platforms (CM360 preferred) and online analytics solutions (Google, Adobe)
• Understanding of tagging and tracking solutions
• Excellent organizational, communication, and team-working skills
• Experience building, organizing data for analysis and optimizations
• Quantitative analysis
• Forecasting strategies
• Data modeling and statistical analysis is a plus
• Must be a self-starter/self-motivated person
• Strong attention to detail and ability to dig into data while understanding important initiatives and priorities
• DoubleClick, Adwords and Bing editor experience is preferred (Marin/Kenshoo is a plus)
• Experience presenting to clients via phone calls and in person-meetings

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