Communications Assistant

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

Winona is looking for a proactive and detail-oriented full-time remote Communications Assistant to join our dynamic social team. The Communications Assistant will assist in the execution of PR strategies and campaigns, manage media relations, and support various communication efforts. The ideal candidate will have excellent communication skills, a passion for storytelling, and a keen interest in media trends.

Seniority Level: Entry-Junior Level

Key Responsibilities:

Earned Media & Media Relations

• Assist the Head of Social in developing and implementing PR strategies and campaigns.

• Draft, distribute, and track press releases, media pitches, and other PR materials.

• Build and maintain media relationships; handle media inquiries and coordinate interviews.

• Engage with reporters on social media.

• Maintain and update media contact lists, databases, and distribution lists.

• Craft personalized pitches tailored to journalists, enhancing outreach effectiveness.

• Track the progress of outreach efforts meticulously.

• Conduct research on industry trends, competitors, and media outlets.

Owned Media & Content Strategy

• Assist in publishing content on brand-owned channels (blogs, email campaigns, social media).

• Collaborate with writers, editors, and contributors to generate content.

• Manage outsourced content creators.

• Work with our social media manager and sync on any social initiatives that PR should be assisting with and promoting.

Media Monitoring & Analysis

• Implement and use media monitoring tools to track media coverage.

• Monitor media coverage, compile press clippings, and prepare regular reports on PR activities and metrics.

• Prepare regular reports on media coverage and campaign performance.

Corporate Communications

• Assist in developing and distributing communications to employees and stakeholders.

• Use various communication channels (email, intranets, Slack) to ensure message delivery.

• Organize and maintain PR files, documents, and archives.

• Provide administrative support, including scheduling and calendar management.

Messaging & Positioning

• Support the development and documentation of corporate messaging.

• Ensure consistent messaging across all communications channels.

Internal Communications

• Help transform company policies into engaging content for employees.

• Measure the effectiveness of internal communications and suggest improvements.

Crisis Communications

• Assist in developing crisis communication plans.

• Help manage communication efforts during crises to protect brand reputation.

PR Reporting

• Create and share PR reports with executives and cross-functional teams.

• Analyze PR results and communicate their impact on the brand.

• Maintain comprehensive outreach efforts for bi-monthly reporting, compiling data and insights.

Media Measurement

• Use metrics to connect PR campaign goals with business outcomes.

• Provide insights to improve future PR efforts.

Speaking Engagements

• Assist in organizing and preparing for speaking events and webinars.

• Create presentations and talking points for speakers.

• Research and identify suitable podcasts for outreach, coordinating efforts with the SEO manager.

• Track the progress of podcast appearances.

Multimedia Development & Visual Storytelling

• Support the development of multimedia content.

• Ensure consistency with brand positioning and messaging.

Event & Experiential Marketing

• Support the planning and execution of PR events, including virtual and press conferences, product launches, and community events.

• Research PR-related events and venues, contributing to event coordination.

• Ensure events align with brand messaging and generate positive media exposure.

Social Media & PR Sync

• Assist in the collaboration between PR and social to highlight new initiatives for maximum coverage.

Managing PR Agencies

• Coordinate with external PR agencies and freelance content creators.

• Ensure alignment of agency activities with overall PR strategy.

Data Journalism

• Collaborate with data scientists to create marketable stories from data.

• Use data to support media pitches and brand content.

Trend Spotting

• Identify and capitalize on emerging media trends.

• Use media monitoring tools to spot and act on trends early.

Reputation Management

• Monitor and manage the company’s online reputation.

• Take proactive measures to ensure a positive brand perception.

• Research awards and other media opportunities.

Community Relations

• Support efforts to build positive relationships with local communities.

• Engage in activities that enhance community goodwill.
  

Requirements:

• At least 3 years of experience in PR or Marketing.

• Strong writing and communication skills, with the ability to craft clear and compelling messages.

• Experience working with media relations, including pitching and managing inquiries.

• Familiarity with social media platforms and tools.

• Familiarity using ClickUp.

• Strong attention to detail and organizational skills.

• Ability to work effectively in a fast-paced environment and manage multiple tasks simultaneously.

Nice-to-haves:

• Background in communications, public relations, journalism, or related field.

• Experience working in a PR/Marketing/Events agencies.

• Experience organizing/mounting events.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Flexible hours, work wherever you choose.

• Unlimited PTO.

• Non-working holidays per country of residence.

• Pro-rated 13th-month bonus in select regions.

• Referral bonuses.

• Financial support for online courses.

• Fun and casual work environment.

• Employee engagement activities and virtual gatherings.

• We are a diverse, global team! 🌍

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.