Associate Director, Growth & Performance

Who We Are

AvantStay delivers world-class, authentic, tech-enabled short-term rental (STR) group experiences targeted at the millennial generation. We are venture-funded and growing rapidly in the explosive $100+ billion STR industry. Our customized end-to-end experience is designed for groups and powered by technology at every layer.

What We Are Looking For

We are seeking an Associate Director, Growth & Performance to take ownership of paid marketing, listings optimization, and distribution strategy. This is a high-impact, hands-on role for a performance-driven marketer who thrives in fast-paced, data-driven environments and is passionate about direct bookings and supply growth. The ideal candidate is highly analytical, execution-focused, and excited about vacation rentals.

Key Responsibilities

Performance Marketing & Paid Growth

• Own and optimize all paid marketing channels (Google Ads, Meta, YouTube, Display, TikTok, and more) to drive direct bookings and supply growth.
• Develop and execute geo-targeted paid strategies to scale efficiently across multiple locations.
• Take a data-first approach to campaign management, ensuring spend is optimized for CAC, LTV, and ROAS.
• Transition ownership from an external agency, bringing a proactive, hands-on approach to campaign execution and performance optimization.
• Work on attribution modeling and multi-touch measurement, improving how we track direct bookings, incrementality, and performance KPIs.
• Collaborate with brand marketing & CRM teams to drive retention, optimize landing pages, and run conversion experiments.

Listings Optimization & Distribution

• Lead and support the listings & distribution team, ensuring all properties are fully optimized for visibility, conversion, and revenue performance.
• Identify and execute strategies to improve listing performance for high-revenue properties, driving better rankings, pricing, and conversion rates.
• Ensure listings data and distribution are aligned across OTAs (Airbnb, Vrbo, Booking.com) and direct channels.
• Help manage key portfolio assets, making sure marketing efforts exceed owner expectations.
• Work cross-functionally with channel managers to ensure platform performance is aligned with growth and revenue goals.

Data, Analytics & Reporting

• Own CAC, LTV, and direct booking attribution, working closely with our analytics tools (GA4, Amplitude, Looker).
• Build and manage reporting dashboards, providing clear insights into marketing performance, spend efficiency, and listing success.
• Run A/B tests on landing pages and conversion funnels, improving user acquisition and retention metrics.
• Develop and refine tracking methodologies to ensure accurate measurement of multi-channel performance.

Cross-Functional Collaboration

• Work with Revenue, Ops, Product, Engineering, Brand, Owner Experience, and Field Ops to drive performance across all marketing efforts.
• Be a key resource for owners and stakeholders, communicating marketing performance and property success strategies.
• Assist in retention marketing (email, SMS, loyalty programs), ensuring paid marketing efforts support long-term brand growth.

What Success Looks Like (First 90 Days)

• Fully take over paid marketing and transition from agency-led to in-house optimization.
• Establish clear reporting on CAC, ROAS, and performance benchmarks.
• Optimize listings and distribution, ensuring our highest-revenue assets are performing above expectations.
• Become a key leader within the growth team, working closely with cross-functional partners to drive performance.
• Implement and execute testing strategies to improve marketing and direct booking conversion rates.

Requirements

• Highly analytical and data-driven—you love numbers, measurement, and running experiments.
• Hands-on performance marketer—you don’t just strategize; you execute and optimize daily.
• Experienced in managing paid media across Google, Meta, and multi-location businesses.
• Proficient in attribution modeling and CAC/LTV tracking (GA4, Amplitude, Looker, SQL is a plus).
• Proactive and ownership-driven—you take initiative and make independent decisions while aligning with high-level goals.
• Collaborative and cross-functional—comfortable working with teams across Revenue, Ops, Brand, and Product.
• Excited about the short-term rental industry—you’re passionate about travel, hospitality, or vacation rentals.

Preferred Experience

• 5+ years in performance marketing, growth marketing, or similar roles.
• Deep experience with Google Ads, Meta Ads, and paid media management (budgeting, strategy, execution).
• Experience with multi-location marketing and geo-targeted campaigns.
• Strong analytical skills—proficient in GA4, Amplitude, Looker, SQL (a plus), or similar tools.
• Experience with vacation rentals, hospitality, travel, or marketplace businesses is a plus.

Benefits

• Competitive compensation: $100,000 - 130,000 salary + bonus
• Equity
• Unlimited Paid Time Off
• Generous company-sponsored insurance (medical, dental, vision, life, etc.)
• Complimentary and discounted stays at AvantStay properties
• Paid parental leave
• Wellness stipend
• Remote work stipend
• 100% Remote - Work from Anywhere (US business hours)
• Opportunity to shape and lead key areas of growth for a fast-growing vacation rental brand.
• Work closely with senior leadership and make a direct impact on performance, revenue, and business growth.