Offer summary

Qualifications:

5-8+ years of hands-on experience in Conversion Rate Optimization (CRO) with proven success in improving lead flow and funnel performance., Deep understanding of consumer decision-making in regulated or high-stakes product categories, preferably in healthcare or medical devices., Strong familiarity with digital marketing tools, web analytics, and user testing platforms., Experience interfacing with CRM and marketing automation platforms, particularly Salesforce. .

Key responsabilities:

Lead the development and execution of CRO strategies to enhance lead acquisition and conversion from healthcare websites.

Audit current conversion pathways and identify key friction points for optimization.

Design and run experiments, including A/B and multivariate tests, in collaboration with UX and analytics teams.

Author reports and journey maps with actionable recommendations for improving consumer engagement and conversions.

Job description

space150 is seeking a Lead Conversion Rate Optimization Specialist to join our team on a temporary basis. We are looking for someone to start as soon as possible. The full length of the project is 6 - 9 months with work heavier for the first 8 - 10 weeks. After that, the hours will taper and will be needed for periodic updates, changes and feedback. Total hours needed over the length of the project is 234.

Applicants must currently be located in the United States.

Overview

We’re seeking a contract Conversion Rate Optimization (CRO) Specialist to elevate the performance of consumer-facing websites in the healthcare technology space. This role is focused on optimizing lead generation and segmentation strategies for prospective patients engaging with a high-consideration medical device product.

You’ll work at the intersection of user experience, digital strategy, and marketing automation. Your job is to analyze the full digital journey, from website interaction to CRM conversion, and craft detailed CRO strategies to enhance funnel performance.

Primary Functions

Lead the development and execution of CRO strategies to drive measurable improvements in lead acquisition, qualification, and conversion from a consumer-focused healthcare website.
Audit current conversion pathways and consumer journeys, identifying key friction points and areas for testing and optimization.
Design and run experiments (A/B, multivariate, UX tests) across the site and lead form experiences in collaboration with UX and analytics teams.
Map user behavior to conversion stages, including segmentation by qualification level, and potential drop-off moments.
Collaborate with marketing automation and CRM teams, aligning CRO strategies with Salesforce Marketing Cloud journeys and lead form integration into Salesforce.
Author reports and journey maps that detail consumer segments, stages, and communications with actionable recommendations for improving engagement and conversions.
Advise on messaging, CTAs, and content placement at every stage of the funnel—from awareness to action to retention.
Excellent communication and collaboration skills, with the ability to align cross-functional teams and advocate for conversion-first thinking with both internal and client stakeholders.

Deliverables & Outcomes

Segment-level analysis, journey and optimization strategies
Communication and testing plans across web, email, and SMS channels.
CRO performance dashboard recommendations with clear KPIs tied to form conversion, qualification, and consultation scheduling.
Recommendations for UX enhancements that remove friction or misalignment in the path to conversion.
Strategic briefs and presentations to stakeholders and client teams summarizing findings and go-forward plans. (Google Slides and Powerpoint sills preferred)

Requirements

Expertise & Experience

Deep understanding of consumer decision-making in regulated or high-stakes product categories, preferably within healthcare or medical devices.
5-8+ years of hands-on experience in CRO with proven success improving lead flow and funnel performance.
Strong familiarity with digital marketing tools, heatmaps, user testing platforms, and web analytics (e.g., GA4, Optimizely, Google Optimize, Hotjar, etc.).
Working knowledge of how websites operate technically, including lead form behavior, form validation, and user flows—though coding is not required.
Experience interfacing with CRM and marketing automation platforms (Salesforce Marketing Cloud, Sales Cloud) and understanding how they impact user journeys.
Able to collaborate with UX, creative, and brand teams—bringing strategic rigor to design decisions.
Comfort analyzing data and communicating results clearly to cross-functional teams.

Additional Experience (nice to have)

Experience working on products that require insurance qualification, physician consultations, or health evaluations as part of the consumer journey.
Experience with patient education or high-consideration decision-making content.
Knowledge of accessibility and compliance in healthcare digital experiences (e.g., HIPAA, ADA).

Required profile