Offer summary

Qualifications:

7+ years of marketing leadership experience in B2B SaaS., Proven track record in demand generation and account-based marketing., Strong product marketing skills with the ability to create compelling value propositions., Highly analytical with expertise in marketing attribution and funnel metrics..

Key responsabilities:

Develop and execute scalable demand generation strategies to attract high-quality leads.

Collaborate with cross-functional teams to create go-to-market strategies for product updates.

Optimize marketing funnels to improve lead-to-customer conversion rates.

Lead and develop the marketing team, overseeing strategic planning and performance reporting.

Job description

Guusto is on a mission to create amazing company cultures so people can love where they work. We help HR leaders build employee recognition programs so their people feel appreciated, engaged, and inspired.

We are on an exciting growth trajectory, now the highest rated recognition platform on G2/Capterra with 5000+ reviews. We power programs for hundreds of clients like Levi’s, MLSE, Colgate, Fairmont Hotels, and have developed strategic partnerships and integrations with leading HCM platforms.

The Head of Growth Marketing will be a key leader at Guusto, driving the company’s marketing strategy and execution to grow revenue. You will champion the Guusto brand, ensuring a strong market presence while collaborating closely with our Sales, Product, and Customer Experience teams to create seamless go-to-market strategies.

The ideal candidate will be a dynamic and experienced marketing leader with a proven track record in demand generation, partner marketing, account-based marketing, and product marketing. You’ve helped a B2B SaaS company grow from early traction to scale (8-figures ARR) —and you’re ready to do it again.

What you'll do:

Develop and execute a scalable demand generation strategy to attract and convert high-quality leads, leveraging digital marketing, content marketing, ABM, and other channels.

Optimize marketing campaigns to maximize lead volume, quality, and conversion rates.

Own Guusto’s inbound marketing funnel, driving revenue through a strong pipeline of qualified leads aligning with our ICP.

Collaborate with our Partnerships team to develop compelling partner-facing content (e.g., joint webinars, case studies, landing pages) to activate and accelerate partnership opportunities.

Attend live events, conferences, and industry meetups to increase brand visibility, strengthen partner relationships, and generate high-intent leads.

Translate Guusto’s product features into clear, compelling value propositions to drive customer adoption, retention, and expansion.

Develop targeted customer marketing campaigns that increase usage, funding, and cross-sell/upsell opportunities.

Partner with our Product, Sales, and Customer Experience teams to execute GTM strategies for product updates and feature releases.

Optimize marketing funnels and nurture flows to improve lead-to-customer conversion rates.

Leverage data-driven insights and analytics to continuously refine marketing strategies, ensuring efficient spend and high ROI.

Establish key marketing KPIs and track performance across acquisition and expansion efforts.

Shape Guusto’s brand strategy, ensuring a strong, consistent presence across all channels.

Lead and develop the Marketing team, overseeing strategic planning, budget management, and performance reporting.

Foster collaboration across departments, ensuring alignment with Product, Sales, and Customer Experience teams on key initiatives.

We'd love to hear from you if you have:

7+ years of marketing leadership experience, with at least 3 years managing and scaling high-performing marketing teams in B2B SaaS.

Experience building a marketing function from the ground up, ideally as the first or second marketing leader at a growth-stage startup.

Proven track record of scaling revenue through demand generation, ABM, and customer marketing programs.

Expertise in Account-Based Marketing (ABM) and data-driven demand generation, with a demonstrated ability to build and optimize scalable acquisition funnels.

Experience developing and activating partner marketing programs, including co-marketing, live events, and referral-based growth strategies.

Strong product marketing experience, with the ability to translate product features into compelling customer value propositions that drive adoption and expansion.

Highly analytical, with a deep understanding of marketing attribution, funnel metrics, and ROI optimization.

Exceptional communication and presentation skills, with the ability to engage and inspire audiences through live events, webinars, and industry engagements.

Bonus points if you have:

Experience marketing to HR, People & Culture, or Operations leaders.

Familiarity with PLG, freemium, or hybrid GTM models.

Marketing automation stack ownership (e.g., HubSpot, Salesforce) or familiarity with RevOps principles.

Why Guusto:

Remote first company with flexible work hours and location.

Unlimited paid vacation & personal leave.

Health and mental wellness benefits.

Employee health and wellness spending account.

Home office budget & monthly internet stipend.

Employee learning & development, books, and gifting budget.

Make a difference: We donate a day of clean water to the One Drop Foundation for every Guusto Gift sent. Our Co-Founders have also pledged 1% of their equity to the Canadian Mental Health Association through the Upside Foundation.

Our accolades:

Great Place to Work - Canada: 2022-Present

Great Place to Work in British Columbia: 2022-2023

Great Place to Work for Mental Wellness: 2022-2023

UKG's DEIB Badge: 2025

4.5 Glassdoor Rating

We strive to be an inclusive workplace free of discrimination for folks of all backgrounds and identities. We are an organization committed to Diversity, Equity, Inclusion, and Belonging, and strive to incorporate DEIB at all stages of our candidate and employee experience. If there are any accommodations we can provide to make your experience interviewing with Guusto more accessible and inclusive, please let us know in your application or by email (people@guusto.com).

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