Marketing Projects Manager

This is a remote position.

Key Responsibilities:

• Campaign Development and Execution: Plan, manage, and execute marketing campaigns across digital, email, social media, and traditional channels to promote our course offerings.
  

• Project Management: Coordinate project timelines, manage budgets, and allocate resources efficiently to ensure timely delivery of high-quality marketing initiatives.
  

• Content Collaboration: Work closely with content creators to develop engaging promotional materials (brochures, videos, blogs) tailored specifically to our target audiences, including businesses, HR professionals, and safety officers.
  

• Market Research: Conduct thorough analysis of industry trends, competitor activities, customer needs, and pricing strategies to inform effective marketing decisions.
  

• Stakeholder Coordination: Act as the primary liaison between internal teams, instructors, sales representatives, and external vendors (designers, agencies) to align marketing efforts with overarching business objectives.
  

• Performance Tracking and Reporting: Monitor campaign effectiveness and regularly report key performance indicators (KPIs) such as enrolment figures, website traffic, and lead generation using analytical dashboards (Power BI or similar tools).
  

• Brand Consistency: Ensure marketing communications consistently reflect our commitment to professionalism, safety, and excellence.
  

• Event Support: Assist with the coordination and promotion of webinars, workshops, or trade shows.
  

• CRM Management: Oversee CRM system reviews, upgrades, and enhancements.
  

• Funnel Optimisation: Collaborate with specialists to improve marketing funnels, including landing page and cart optimisation, A/B testing, and upsell/cross-sell initiatives.
  

• Experimentation: Conduct systematic tests and experiments to continually enhance customer acquisition and retention strategies.
  

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
  

• Minimum of 3 years’ experience in marketing or project management, preferably within education, training, or digital services sectors.
  

• Proficiency in marketing and data analysis tools such as Google Analytics, ActiveCampaign, Klaviyo, Zapier, and social media schedulers.
  

• Expert-level skills in Excel/Google Sheets for data analysis and reporting.
  

• Demonstrated experience using AI models like ChatGPT to optimise marketing performance.
  

• Excellent verbal and written communication skills, with proven ability to create compelling and persuasive content.
  

• Highly organised with exceptional project management skills, able to manage multiple projects simultaneously and meet deadlines.
  

• Comfortable working remotely, with ability to operate effectively within Australian Eastern Standard Time (AEST).