Director, Product Solutions

Why Catalina? Catalina delivers omni-channel managed media solutions to our customers with a long-standing history of rich data assets, but our greatest asset is our people. Our guiding principles set the stage for winning in the markets we serve, and our potential is powerful.  When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.

The Opportunity

As the Director of Product Solutions, you will drive the execution and success of key product initiatives by aligning cross-functional teams, balancing strategic priorities, and ensuring seamless delivery from concept to launch. This role requires analytical thinking, stakeholder management, and hands-on problem-solving to optimize product performance, drive revenue growth, and enhance operational efficiency. You will translate business needs into scalable solutions, equipping internal teams for success and proactively identifying risks to keep initiatives on track. Success in this role depends on navigating complex team dynamics, fostering collaboration, and continuously improving products through data-driven insights and market feedback.

Responsibilities

• Own the end-to-end execution of product initiatives or launches, driving cross-functional collaboration to secure buy-in, gather insights, conduct analysis, build the business case, and ensure final delivery meets business needs, market demand, and revenue goals.

• Proactively identify roadblocks, roll up your sleeves to solve challenges, and ensure execution through influence, coordination, and accountability to drive product initiatives forward.

• Own the strategic direction and execution of the Digital Circular and Digital Media portfolios, ensuring product offerings align with client needs, drive revenue growth, and remain operationally efficient by balancing customization, scalability, and cross-functional feasibility.

• Ensure product solutions align with market needs and customer pain points by leveraging direct feedback, competitive analysis, and data-driven insights to shape roadmap priorities.

• Define and track key success metrics for product performance, adoption, and revenue impact, ensuring continuous iteration and improvement based on measurable outcomes.

• Navigate cross-functional dynamics with diplomacy, aligning diverse perspectives, fostering collaboration, and ensuring stakeholders feel heard while driving consensus and action.

• Equip internal teams (Sales, Marketing, Client Services) with the knowledge, training, and resources needed to support product success and ensure smooth go-to-market execution.

• Lead the development and execution of innovative product solutions by identifying market gaps, leveraging data-driven insights, and translating business needs into scalable, technically feasible enhancements that align with cross-functional capabilities and drive long-term growth.

• Translate business needs into technical and product solutions, ensuring that proposed actions align with the capabilities and workload of the Sales, Value Stream, and Tech teams.

• For each major objective, what would a successful person need to do to make sure they achieve each of their major objectives?

• Of the skills required for this role (technical or soft skills) describe what they will be doing with each. How does the person actually use these skills to accomplish the goals of the role?

• You can create some objectives by converting the most important skills and competencies into tasks by asking, “What does the person need to do with (behavior) in order to be considered strong?” For example, for strong communication skills, Present weekly progress reports to the executive team on the status of the marketing launch program.

Qualifications

• Bachelor’s degree in Engineering, Computer Science, or a related technical field; an MBA or advanced degree is a plus.

• 10+ years of experience in product management, product solutions, or a related field, with a strong focus on digital products, media, or technology-driven solutions.

• Technical fluency and engineering background, with the ability to engage in technical discussions, assess feasibility, and collaborate effectively with development teams.

• Proven experience leading end-to-end product execution, from strategy and concept development to launch and optimization.

• Strong analytical skills and data-driven mindset, with the ability to leverage customer insights, market trends, and performance metrics to inform decision-making.

• Expertise in cross-functional leadership, influencing without authority and driving alignment across Sales, Marketing, Engineering, and Operations teams.

• Experience in navigating complex team dynamics, ensuring stakeholders feel heard while maintaining focus on execution and business objectives.

• Demonstrated ability to solve problems proactively, identify roadblocks, and push initiatives forward through collaboration and accountability.

• Deep understanding of go-to-market strategies and commercialization, ensuring products are positioned for adoption, revenue growth, and operational efficiency.

• Strong communication and negotiation skills, with the ability to present complex ideas clearly to both technical and non-technical audiences, including senior leadership.

• Track record of innovation and continuous improvement, identifying market gaps and driving scalable, high-impact product enhancements.

• Ability to manage competing priorities in a fast-paced environment, balancing strategic thinking with hands-on problem-solving to ensure timely execution.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

This position may be performed as a remote, work from home position.

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Costa Rica, and Europe. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.

Catalina is committed to investing in, empowering, and retaining an inclusive community within our company. We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

Catalina values your privacy and is committed to protecting your personal information. Please review our privacy policy, which provides details on how we process the data you provided for job applications.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.

Total Rewards & Compensation

Catalina offers a competitive total rewards package which includes a 401k with matching contributions; medical +Rx, vision, and dental coverage; tuition reimbursement, and a broad range of other benefits. Learn more at My Catalina Benefits

Compensation for the role will depend on several factors, including a candidate’s qualifications, skills, competencies, and experience.

This compensation and benefits information is based on Catalina’s good faith estimate as of the date of publication and may be modified in the future.