Director, Segment Marketing, AMER

The Opporunity

The Director, Segment Marketing, North America is responsible for building and executing localized marketing programs that create and accelerate pipeline for the region.

They will lead a team of segment marketers and have high autonomy in tailoring global marketing initiatives for local markets while executing within an overarching global strategy. This role will be instrumental in defining and scaling Account-Based Marketing (ABM) efforts from the ground up and ensuring that field events, digital campaigns, and content strategies directly contribute to pipeline growth.

Key areas of responsibility include:

Regional Marketing Strategy & Execution

• Own and execute the segment marketing strategy in alignment with global marketing frameworks and regional sales priorities.

• Develop and scale an Account-Based Marketing (ABM) motion for strategic accounts in the region.

• Drive local activation of global digital campaigns through field events, webinars, paid media, and account-based experiences.

• Ensure that marketing programs resonate with our buyers in key segments and industries such as banking, retail, consumer products, and software.

Pipeline & Sales Alignment

• Work in tight collaboration with Sales Leaders to ensure marketing efforts align with pipeline generation goals.

• Own KPIs including pipeline created and influenced for the North America region.

• Serve as a key advocate for Enterprise sales teams, ensuring that solution marketing, corporate marketing, and digital marketing teams incorporate the region’s needs into global campaigns.

• Working closely with Marketing Operations, provide leadership and direction on building reporting and dashboards needed for the region and the team.

Field Events & Regional Campaigns

• Own execution of regional field events, including executive roundtables, partner and industry events, and regional summits.

• Collaborate with the global events team on our flagship Americas customer conference.

• Build relationships with strategic accounts, partners, and sales leaders to maximize event and campaign effectiveness.

Team Leadership & Stakeholder Management

• Act as a player-coach—leading by example while mentoring and supporting segment marketers.

• Influence and manage senior stakeholders in sales and marketing, ensuring strong cross-functional collaboration.

• Provide a feedback loop to global marketing teams, advocating for Americas market needs.

• Bring fresh ideas, drive change and transformation in our marketing strategy and approaches, build foundational processes to enable the team for faster and scalable execution. 

The Team

The Director, Segment Marketing, North America is a key driver of pipeline generation and acceleration for the North America region. This role is a "player-coach"— leading a team of Segment marketers in North America and also responsible for executing programs for some targeted accounts segments.

This leader will own regional marketing strategy and execution of field events, ABM, and localized digital campaigns to support regional sales objectives. They will work closely with global marketing teams to align campaigns with local market needs and serve as a key advocate for the North America sellers, ensuring that global marketing efforts effectively support regional goals.

The role is highly cross-functional, working closely with sales leaders and having exposure to the North America GM and other segment leaders.

What we're looking for:

• Extensive experience in B2B SaaS marketing experience, with a focus on segment marketing, ABM, or field marketing.

• Proven success in pipeline generation and regional marketing execution within North America.

• Deep experience in marketing to enterprise buyers in banking, retail, consumer products, and software.

• Strong leadership skills with experience managing or mentoring a team.

• Expertise in Salesforce, Marketo, 6sense, and other key marketing technologies

• Strategic Leadership: Ability to shape regional marketing strategy while executing against global frameworks.

• Pipeline Ownership: Deep understanding of demand generation, pipeline acceleration, and marketing-sales alignment.

• ABM & Field Marketing Expertise: Experience in account-based marketing, field events, and localized campaign activation.

• Cross-Functional Collaboration: Strong ability to influence and align marketing efforts with sales priorities.

• Change Management: Skilled at navigating fast-paced transformation and driving adoption of new marketing approaches.

• Stakeholder Management: Adept at working with senior, high-expectation sales leaders to ensure marketing delivers business impact.

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.