Product Manager, Ad Products Pricing

About the team

Our homes are the heartbeat of our lives, and finding a home shouldn’t be so hard in today’s always-on world. That’s why we’re reimagining the traditional rules of real estate to make it easier than ever to move from one home to the next. Zillow Rentals is building a best-in-class vertically integrated marketplace that connects renters and landlords in the most inclusive, convenient, and delightful way to help them unlock life’s next chapter. Join our journey!

The rentals team powers the tools and services that help landlords and renters across Zillow, Trulia, and HotPads. We help renters find their home, communicate, tour, apply, lease, and pay rent all in one place. Simultaneously, we provide our valued partners with a complete set of digital tools to help them market their properties, identify prospective tenants, sign a lease and collect payments -- delivering a complete end-to-end online experience. This is a high-growth, high-focus area for our organization- and an opportunity to make an impact and deliver significant outcomes.

About the role

This role sits in our Rentals Marketplace & Ad Products Team which focuses on growing listing inventory. We are looking for a highly motivated Product Manager to lead Pricing for all of our advertising products. This high-impact role will be central to one of Zillow’s key initiatives for growth in the near term.

A successful candidate for this role has strong analytical skills, creative problem-solving abilities, a passion for working cross-functionally, and strong written and verbal communication skills. They will need to develop significant knowledge about our ad products and our pricing strategy, understand our business, and work hand in hand with our sales and data science teams to succeed.

What you’ll do

• Develop and implement a comprehensive pricing strategy for the Rentals Ad Product Suite to boost listing growth and monetization for both new and existing customers.
• Identify, pilot, and implement strategic pricing updates based on market insights to enable business growth.
• Work closely with collaborators from sales, operations, marketing, and other product teams to identify and approve promotional opportunities to boost sales velocity.
• Understand each product’s value proposition, identify underperforming products in specific regions, and take appropriate action to improve market penetration.
• Partner with Marketing, Sales Ops, and Data Science to ensure consistent return on advertising spend for partners purchasing Rental Ad Products to drive retention and increase customer lifetime value.
• Collaborate with Data Science, Finance, and Data Engineering to automate pricing updates at a market level.
• Partner with Sales Ops to develop and launch a renewal strategy across all sales channels
• Effectively communicate Ad Product pricing strategy, insights, and relevant updates to product leadership and other collaborators.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $123,200.00 - $196,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• Sharp analytical approach with modeling skills that enable you to make timely, data-driven analyses and recommendations

• 3+ years of experience evaluating the efficiency of marketplaces and managing pricing strategies while bringing to bear product and market insights

• Highly skilled and excellent interpersonal skills: You will lead initiatives and communicate with varying degrees of product and technical proficiency. A successful candidate will be able to communicate effectively with everyone from a non-technical business owner to a back-end engineer

• Comfortable navigating ambiguity and diverse perspectives to draw insightful conclusions and recommendations that drive impact for internal and external partners.

• Demonstrated organizational and time management skills with the ability to prioritize multiple projects to achieve success.

• Outstanding technical skills in Excel, SQL (preferred)

• Experience working with data science and/or data analytics teams is preferred

• Degree or equivalent experience in business administration, economics, data analytics, or a related field preferred

• Past experience working in marketplaces preferred

• Past experience driving pricing strategy for enterprise products preferred

• Here at Zillow - we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.