Lifecycle Marketing Strategist

Who is PureCars?

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Job Summary - Lifecycle Marketing Strategist

The Lifecycle Marketing Strategist will primarily manage, analyze, and update AutoMiner campaigns to drive revenue for our Automotive clients around the US and Canada. You will get to partner with both client-facing Account Managers and our clients to ensure strategic initiatives are met while providing insights into improvements that can be made with their campaigns.

What You’ll Do:

• Assist with and QC client campaign set-up in the AutoMiner platform
• Audit external connections 
• Monitor AutoMiner campaign delivery; manually send campaigns when automation fails
• Pull marketing lists as requested by the client
• Make supplemental campaign recommendations for assigned clients
• Analyze campaign performance and provide impactful optimization insights and strategies with client facing teams to share with clients
• Deliver month-end reports to AEs
• Serve as a subject matter expert on client calls, assisting with product adoption and advocacy and upsells

The Skills and Experience You Bring:

• 2 years minimum experience in Lifecycle Marketing (CDP) ;  AutoMiner experience preferred
• We want people who are driven, proactive and innovative to help us delight customers
• Analytical and critical thinking skills are a must. You will be tasked with using analytics tools and internal data to present performance findings to internal teams
• You must be detail-oriented with the ability 
• Ability to manage multiple simultaneous projects while diligently prioritizing in the best interest of our clients

Our Perks & Quirks:

• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy - Take what you need, when you need it.
• Internal Growth - Over ⅓ of the positions opened and filled are with our own employees.  
• Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to.
• Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!