Offer summary

Qualifications:

5+ years of experience with high-scale Google Ads and Meta accounts (>$100k/mo in total spend), Expert understanding of Google Ads and Meta, including ad units and targeting options, Excellent written communication skills for both written and live interactions, Advanced quantitative skills for running A/B tests using statistical best practices..

Key responsabilities:

Analyze client Google Ads and Meta account performance at both high and granular levels

Write detailed weekly performance updates for each client, including results and proposals

Interface with clients to understand their concerns and propose solutions

Propose and execute impactful experiment ideas to improve account performance.

Job description

A leading digital growth consultancy seeks a Senior Marketing Analyst to lead the strategy and tactics for large and complex Google Ads and Meta accounts ($25k-$300k/mo in spend), including setting up KPIs, driving strategy, implementing experiments, auditing keywords, communicating with clients, and more.

This is an incredible remote opportunity to join a forward-thinking, US-based team that partners with ambitious brands to deliver impactful, measurable marketing strategies.

What You'll Do

Analyze the status of each client’s Google Ads and Meta account, understanding performance at a high level — including whether we’re hitting stated goals — but also diving deep into granular performance at campaign, ad group, keyword, and ad creative levels to understand what’s working and what can be improved.

Write weekly, detailed 3-10 paragraph account performance updates per client, covering a high-level account overview, results from result changes and experiments, proposals for next steps, questions for clients, and more.

Interface with clients (on Zoom and Slack), who can be founders of or marketing execs at fast-growing startups, to understand their concerns at a deep level and think on your feet to propose compelling solutions.

Propose impactful, out-of-the-box experiment ideas and interventions to improve performance, including changes to keywords, ads, bids, landing pages, and more.

Execute the experiment ideas and changes, doing everything necessary to bring the ideas to fruition, including writing copy, researching keywords, writing landing page copy, adjusting bid targets, and more.

What You Need

5+ years experience with high-scale Google Ads and Meta accounts (>$100k/mo in total spend).

Minimal switching between jobs — has worked at organizations for 2+ years at least.

Expert understanding of Google Ads and Meta, the different types of ad units, targeting options, and various campaign settings and levers.

Excellent written communication skills, both written and live on Zoom.

Advanced quantitative skills, including the ability to run A/B tests using statistical best practices.

Excellent ability to be scrappy and propose experiments that will move the needle across a variety of situations.

Salary & Perks

Competitive Salary.

This is a full-time, long-term position.

The position is immediately available and requires entering into an independent contractor agreement.

Work from home.

Monday through Friday, 8 am to 5 pm (+/- 2 hours accepted) - PST.

Additional perks.

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