Marketing Campaign Specialist, QIAGEN Digital Insights

Overview

At the heart of QIAGEN’s business is a vision to make improvements in life possible.

We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.

Our most valuable asset are our employees – around 6000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.

There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.

If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people’s lives, then QIAGEN is where you need to be.

Join us. At QIAGEN, you make a difference every day.

Position Description

As a QIAGEN Digital Insights Campaign Specialist, you will be the person responsible for assembling, coordinating, executing, and optimizing marketing campaigns to enhance brand awareness and drive customer acquisition, focusing on QIAGEN's digital content, software and services for the clinical genomics and discovery areas of our business.

Key responsibilities will include:

- Campaign Planning and Execution: Working with marketing managers, develop and implement marketing campaigns across various channels, including digital marketing, email marketing, and social media.

- Lead coordination: Work with the QIAGEN Marketing Insights and Analytics team for lead processing from various sources such as webinars, 3rd party lead-gen programs, stale and rejected leads, and others as they come through.

- Content Coordination: Work with content team to create and deploy engaging and informative marketing materials such as, infographics, blog posts, email, social media posts, and presentations.

- Data Analysis and Optimization: Analyze campaign performance, identify areas for improvement, and optimize campaigns for maximum impact. Utilize best practices such as A/B campaigns to drive high-impact, high-performing content.

- Collaboration: Work closely with internal teams, including marketing, sales, and product management, to ensure alignment and achieve business objectives and track campaign performance in Sales Force. Occasionally, as needed, work with outside vendors to coordinate delivery of assets for external campaigns.

- Market Research and Analysis: Work with team to deploy customer surveys and/or ingest external market data to stay up-to-date on industry trends, competitive landscape, and customer needs.

- Project Management: Manage marketing projects from start to finish, including planning, execution, and evaluation.

- Bioinformatics Expertise: Possess a strong understanding of QIAGEN's bioinformatics software and services, including their applications in various fields. Strong understanding of how these solutions apply to different customer segments is a strong plus.

- Scientific Knowledge: Leverage deep scientific knowledge to identify customer challenges and map them to QIAGEN's bioinformatics software services.

- Communication: Communicate effectively with both internal and external stakeholders, including customers, sales teams, and product managers.

Position Requirements

- Education: Bachelor's degree in a relevant field, such as marketing, communications, or a scientific discipline. Advanced degrees are a plus.

- Experience: 2+ years experience in marketing, communications, or a related field, with a focus on digital marketing and campaign management. Will accept advanced degrees in biology and/or bioinformatics in lieu of direct campaign management experience.

- Skills: Strong analytical, problem-solving, and communication skills.

- Technical Skills: Proficiency in relevant marketing tools and platforms, such as email marketing software, social media management tools, and analytics platforms.

- Industry Knowledge: Knowledge of the life sciences industry, particularly in the field of NGS and bioinformatics, is a strong plus.

- Location: Remote (can be based anywhere in the US).

Personal Requirements

- Soft Skills: Excellent interpersonal skills, the ability to work independently and as part of a team, and a strong work ethic.

The estimated base salary range for this position is $70,000 - $85,000. Compensation will be based on the candidate’s experience, skills, geographic location, and other job-related factors. In addition to base salary, we offer a total compensation package that includes a bonus plan, overtime potential, and generous benefits.

QIAGEN Digital Insights, the bioinformatics business of QIAGEN, is the leading provider of genomic and clinical knowledge, analysis and interpretation tools and services for scientists and clinicians.

We have over 25 years of experience in the industry, 90,000 users worldwide, over 100,000 citations in scientific papers, more than 4.5 million profiled patient cases and over 40 billion scientific data points. It is our portfolio of expertly curated genomic and clinical knowledge solutions as well as bioinformatics software and services that our customers rely on for efficient data management, sharing and actionable insights. http://digitalinsights.qiagen.com

What we offer

At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.

QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including but not limited to assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.

QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Candidates who require accommodation should contact Benefits@QIAGEN.com. This policy is part of QIAGEN’s ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.