Senior Director, Sales, Service, & Marketing Technology

Job Description

ABOUT THE ROLE AND THE TEAM:

We are seeking an experienced and visionary Senior Director, Sales, Service, & Marketing Technology to lead our strategy and integration of advanced data-driven solutions into our sales, service, & marketing ecosystem. This role is pivotal in shaping and executing a comprehensive CRM technology roadmap, enhancing our capabilities across a diverse range of platforms.

The ideal candidate will oversee the team responsible for implementing and improving capabilities across our Salesforce CRM suite, including Sales Cloud, Service Cloud, CPQ, Data Cloud, Pardot, and Marketing Cloud, as well as other marketing technology platforms such as app attribution providers (e.g., Appsflyer) and landing page optimization services. This position will ensure that we fully leverage our digital ecosystem to optimize customer acquisition and engagement. The ideal candidate will possess exceptional collaboration and partnership-building skills, enabling effective cross-functional relationships and alignment with key business objectives.

RESPONSIBILITIES:

Strategic Leadership

• Develop and execute a comprehensive marketing technology and CRM and Marketing strategy to align with business objectives.
• Drive the evaluation and implementation of cutting-edge CRM and Marketing technologies to enhance customer engagement and operational efficiency.
• Serve on the Global Marketing Leadership Team to ensure alignment with marketing leads on capability needs and opportunities.
• Serve on the Global Sales Leadership Team to ensure alignment with Sales and Service capability needs and opportunities.
  
  

Team Leadership

• Lead, mentor, and develop a high-performing team responsible for continuous system support and improvements.
• Foster a collaborative and innovative team culture that encourages professional growth and excellence.
  
  

Salesforce Platform Management

• Oversee the optimization and integration of Salesforce platforms, including Sales Cloud, Service Cloud, CPQ, Data Cloud, Pardot, and Marketing Cloud.
• Ensure seamless data flow and system interoperability to support business processes and analytics (e.g., Marketing Qualified Account Reporting).
  
  

Advertising Technology

• Own the holistic CRM and Marketing Technology stack strategy, ensuring teams are enabled to effectively target, optimize, and measure advertising campaigns.
• Ensure seamless data integration, interoperability, and flow across marketing technologies to support advanced analytics, machine learning models, and predictive insights.
  
  

Collaboration and Partnership

• Build and maintain strong relationships with internal stakeholders across Marketing, Sales, IT, Data, Platform, and other departments to ensure alignment between business needs and technical solutions.
• Act as a liaison between technical teams and business units to translate business needs into actionable technical solutions.
  
  

Product Management

• Develop a product capability roadmap aligned with company vision and business objectives across the CRM and Marketing Technology landscape.
• Lead strategic projects from conception to implementation, ensuring timely delivery within budget.
• Exemplify project management best practices and methodologies to drive efficiency.
  
  

Continuous Improvement

• Identify and implement opportunities for process enhancements, system optimizations, and data-driven insights to continuously improve the performance and scalability of the marketing technology ecosystem.
• Stay abreast of industry trends and emerging technologies to keep the organization at the forefront of marketing innovation.
  
  

Data Governance and Compliance

• Ensure data integrity, security, and compliance with all relevant regulations and company policies.
• Implement best practices in data management and governance across all marketing technology and CRM platforms.
  
  

REQUIREMENTS:

Education

• Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field.
• MBA or advanced degree preferred.
  
  

Experience

• Minimum of 10 years of experience in marketing technology, CRM strategy, or related fields.
• Extensive experience with Salesforce platforms, including Sales Cloud, Service Cloud, CPQ, Data Cloud, Pardot, and Marketing Cloud.
• Proven track record of leading and developing high-performing teams.
  
  

Skills

• Exceptional collaboration and partnership-building abilities.
• Strong strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in project management methodologies.
• Deep understanding of marketing technologies and data analytics.
  
  

Core Competencies

• Leadership: Ability to inspire and guide teams towards achieving strategic objectives.
• Strategic Planning: Aptitude for developing long-term plans that align with company goals.
• Technical Proficiency: Expertise in marketing technology platforms and CRM systems.
• Collaboration: Proven ability to work effectively across various departments and levels of the organization.
• Adaptability: Flexibility to adjust strategies and approaches based on evolving business needs.
• Innovation: Commitment to driving innovation through technology and process improvements.
  
  

About Us

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the heart of our success and you play as a team.
  
  

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company’s headquarters in Chevy Chase, MD.

--

US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

About The Team

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.