- Position Title: Sales and Marketing Officer
- Department: Sales and Marketing
- Reports To: Sales and Marketing Manager
- Location: Nigeria / Remote
- Employment Type: Full-Time
Job Summary
We are looking for a dynamic and results-oriented Sales and Marketing Officer to join our growing cryptocurrency platform. The ideal candidate will be responsible for driving sales, acquiring clients, and executing strategic marketing initiatives to promote our platform and services. This role demands a strong understanding of the cryptocurrency industry, exceptional communication skills, and a passion for digital finance innovation.
Key Responsibilities
Sales Responsibilities
Client Acquisition – Identify, prospect, and onboard new clients, including individual investors, institutional clients, and businesses, to expand the platform’s user base.
Sales Strategy Development – Implement effective sales strategies to achieve and exceed revenue targets.
Relationship Management – Build and maintain strong relationships with clients, providing top-tier customer support and ensuring user satisfaction.
Product Expertise – Stay up to date with cryptocurrency trends, blockchain technology, and the platform’s features to effectively communicate value propositions.
Sales Reporting & Analysis – Track sales performance, generate reports, and provide actionable insights for strategy improvement.
Marketing Responsibilities
Campaign Execution – Plan and execute multi-channel marketing campaigns (social media, email marketing, SEO, and paid advertising) to boost brand awareness and user engagement.
Content Development – Work with the content team to create compelling marketing materials, including blog posts, newsletters, and social media updates.
Community Engagement – Actively engage with cryptocurrency communities across forums, social media, and events to strengthen brand visibility and trust.
Strategic Partnerships – Identify and collaborate with industry influencers, thought leaders, and stakeholders to enhance brand reach.
Data-Driven Marketing – Monitor campaign performance using analytics tools, optimize strategies based on insights, and maximize ROI.