Influencer Manager (Crypto)

Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.

We are looking for individuals who are switched on, proactive and motivated. If that sounds like yourself then please get in touch!

As a Crypto KOL Manager, you will play a pivotal role in managing and optimizing relationships with influential crypto personalities, thought leaders, and content creators across various platforms. You will be responsible for building effective communication channels, managing large budgets, and exploring new geographical markets to drive engagement and brand visibility. Your ability to effectively collaborate with KOLs while analysing performance data will be key to the success of our marketing efforts.

Key Responsibilities:

KOL Strategy & Relationship Management:

• Identify, establish, and maintain relationships with top-tier KOLs in the crypto space, including influencers, content creators, and industry thought leaders.
• Negotiate partnership terms and manage KOL contracts to ensure alignment with company goals.
• Coordinate with KOLs to create engaging, authentic, and impactful content that drives brand awareness and growth.

Communication Management:

• Serve as the main point of contact between the company and the KOL network, ensuring clear, consistent, and timely communication.
• Coordinate content schedules, review content, and provide feedback to KOLs to ensure that all deliverables meet brand guidelines and expectations.
• Ensure smooth collaboration between internal teams (marketing, PR, product, etc.) and KOLs.

Performance Reporting & Analysis:

• Track, analyse, and report on the effectiveness of KOL campaigns, using key metrics such as engagement, reach, conversions, and ROI.
• Create detailed reports and provide actionable insights to improve future campaigns.
• Adjust strategies based on data and feedback to continually optimize results.

Exploring New GEOs & Expanding Reach:

• Research and identify new geographical markets (GEOs) with untapped potential for crypto KOL campaigns.
• Develop region-specific strategies and work with KOLs in emerging markets to broaden the brand's reach.
• Monitor market trends and competition in different GEOs to stay ahead of the curve.

Budget Management:

Oversee and manage large weekly budgets for KOL campaigns, ensuring optimal allocation of resources for maximum impact.

Track expenses, negotiate rates, and ensure campaigns stay within budget.

Provide regular budget forecasts and adjustments based on performance and campaign priorities.

Requirements

• 2+ years of experience in KOL/influencer marketing, preferably in the crypto, blockchain, or fintech sectors.
• Strong understanding of the crypto space and trends, with a network of existing KOLs or influencers.
• Proven experience managing large budgets and campaigns across various channels and GEOs.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with a data-driven approach to campaign performance and reporting.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple campaigns simultaneously.
• Experience using KOL management tools and analytics platforms (e.g., Hootsuite, Influencity, etc.) is a plus.
• Strong project management and organizational skills, with attention to detail.
• Fluency in English; additional language skills are a plus (especially in high-growth markets like Asia, Latin America, and Eastern Europe

Benefits

• £40,000 - £50,000 per annum dependent on experience
• Amazing co-working space in Central London with regular members events, fitness space, and more!
• Working from home budgets
• 25 days holiday (plus bank & public holidays) plus an additional day for every year worked
• Token allocation scheme

Perks of working with us

• You’ll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do 
• We offer a place for you to take ownership of your work and grow within the business
• Everyone is valued, listened to and recognised as contributing in their own way to the company's success 
• We have a great work-hard play-hard culture, so expect lots of team socials!