Brand Marketing Director at Social Discovery Group

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world.

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are looking for a Brand Director for one of our investment products - Kiseki. Kiseki.com is a global dating platform that connects Japanese singles with individuals from around the world. The website provides a safe and secure environment for users to create profiles, search for compatible matches, and communicate with potential partners. Kiseki.com focuses on creating meaningful connections and helping users find long-term relationships. The platform also offers features such as personalized matchmaking and language translation services to facilitate connections between individuals from different cultural backgrounds. Kiseki.com aims to bridge the gap between Japanese singles and international dating opportunities.

Your main tasks will be:

• Developing and implementing a brand marketing strategy for Kiseki;
• Establishing a strong and reliable brand of international dating in the Japanese market;
• Building a strong and trustworthy reputation among our target audience;
• Create and build long-term relationships with partners (creators, influencers, and agencies);
• Create and optimize communication within retention channels;
• Develop and support own media (blog, social media channels);
• In-depth and continuous analysis of indicators, optimization, and efficiency growth;
• Working with creatives: developing creative concepts, working with the design department, setting and accepting tasks
• Market and competitor activities analysis;
• Monitoring results and analytics of campaigns to provide feedback and insights for future initiatives;

We expect from you:

• At least 4-5 years of proven track record in developing and executing brand strategies tailored specifically for the local (Japanese) market.
• Extensive experience in building and managing partnerships with key stakeholders, including local brands, agencies, and influencers.
• Knowledge of the Japanese media landscape and proficiency in leveraging various channels (traditional and digital) for brand promotion.
• Strong analytical skills with the ability to interpret market trends and consumer insights to drive brand growth and market penetration.
• Exceptional communication and negotiation skills, with the ability to collaborate effectively with cross-functional teams both locally and globally.
• Previous experience in a similar role within the Japanese market, preferably in the B2C digital products.
• Fluency in Japanese language (advantage, but not necessary) with a strong understanding of Japanese culture and business etiquette, Fluency in English.
  

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• Paid vacation;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• ​Health benefits;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Sounds good? Join us now!