Offer summary

Qualifications:

8-10+ years of experience in eCommerce and digital marketing, Bachelor’s degree in Marketing, Communication, or a similar discipline, Strong understanding of SEO, PPC, email marketing, and relevant eCommerce digital channels, Deep understanding of eCommerce KPIs and market trends..

Key responsabilities:

Develop and execute a detailed e-commerce marketing strategy to grow traffic and sales

Manage marketing campaigns for customer acquisition and retention at a national and segmented level

Track campaign performance, prepare reports, and provide actionable insights for improvements

Collaborate with marketing agencies and manage the eCommerce budget and key performance indicators.

Job description

WHO WE ARE

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

The Sr. Marketing Manager, eCommerce is responsible for developing and executing on marketing strategy to grow the ecommerce business and drive online sales of our Apex Learning Virtual School business direct to parents. You will be responsible for partnering to build out and executing on the strategic marketing direction across all major eCommerce Marketing channels.

WHAT YOU WILL DO
• Formulate a detailed e-commerce marketing strategy aimed at growing traffic and achieving year-over-year sales growth
• Develop and execute marketing campaigns to support customer acquisition and retention both at a national and highly segmented level; ensure processes align with eCommerce overall strategy.
• Promote a culture of testing to optimize engagement and conversion rates across eCommerce channels.
• Track and monitor campaign performance, prepare comprehensive reports, provide actionable insights, and recommend improvements.
• Analyze customer behavior, traffic, and engagement to optimize the eCommerce site and support the web roadmap.
• Develop and manage the marketing automation platform, strategy, and campaign plan. Execute campaigns to nurture leads and drive new and repeat purchases.
• Work closely with marketing agencies to meet yearly goals and oversee paid media campaigns.
• Work with your leader to manage and analyze the eCommerce budget, ROI, and key performance indicators (KPIs).
• Keep up with the latest eCommerce and marketing trends and technologies.

WHAT IS REQUIRED
• 8-10+ years experience in eCommerce and digital marketing
• Strong understanding of SEO, PPC, email marketing, and relevant eCommerce digital channels
• Bachelor’s degree in Marketing, Communication, or a similar discipline
• Deep understanding of eCommerce KPIs
• Maintain working knowledge of industry, market, and competitive landscape
• Fosters a culture of inclusion and cross-functional collaboration
• Demonstrates integrity, ethics, and a commitment to Edmentum’s mission and values

Application Deadline 4/4/2025

Pay range for this role:

$90,000—$120,000 USD

At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact recruiting@edmentum.com.

Edmentum’s notice regarding the collection of personal information from interested candidates is available here

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