Our client is a luxury footwear brand committed to high-quality, handcrafted Italian leather sneakers. They focus on providing our customers with stylish, comfortable, and sustainable footwear, paired with an exceptional online shopping experience. Join our client's team to elevate our e-commerce platform and contribute to our brand’s growing success.
As the E-commerce Manager, you will be responsible for driving the growth and optimization of our client's online store. You will manage all aspects of the e-commerce platform, lead digital marketing strategies, and ensure a seamless shopping experience for our customers. Your role will be key in enhancing our client's digital presence, including influencer marketing and expanding our reach across various social media platforms.
Responsibilities:
E-commerce Platform Management: Oversee the daily operations of the e-commerce site, ensuring it remains responsive, user-friendly, and optimized for conversions.
Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies including SEO, SEM, social media campaigns, and email marketing to increase traffic, brand awareness, and sales.
Influencer Marketing: Build and manage influencer partnerships, identifying key influencers within the fashion and luxury space to enhance brand visibility and drive customer engagement.
Performance Analysis: Regularly track and report on key performance indicators (KPIs) such as traffic, conversion rates, and customer engagement. Use data to adjust strategies and drive continuous improvement.
Customer Experience Optimization: Enhance the customer journey, ensuring a seamless shopping experience from discovery to checkout, improving site speed, and optimizing the mobile experience.
Product Management: Collaborate with the product team to manage product listings, inventory, and pricing, ensuring the website is always up to date with the latest styles and promotions.
Team Collaboration & Leadership: Work closely with cross-functional teams (e.g., marketing, design, and product) to ensure campaigns and product launches are executed effectively and on time.
Campaign Management: Lead the planning and execution of seasonal campaigns, sales promotions, and product launches to maximize revenue.
Technical Optimization: Collaborate with developers to address any technical issues and implement new tools and features to improve the customer experience.
Required Skills & Qualifications:
Proven experience as an E-commerce Manager or in a similar role within a luxury brand, retail, or fashion e-commerce environment.
Strong expertise in digital marketing, including SEO, SEM, paid social ads, and influencer marketing.
Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing tools.
Proficiency in Google Analytics, Google Ads, and other reporting tools to analyze and optimize performance.
A passion for customer experience and a deep understanding of what drives customer loyalty in the e-commerce space.
Strong leadership and team management skills, with the ability to collaborate across multiple departments.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Excellent communication and problem-solving skills.
Preferred Skills:
Experience working with influencer marketing and building successful partnerships with social media influencers.
Familiarity with luxury branding and e-commerce trends.
Strong project management skills with a focus on delivering results in a timely manner.
A strong eye for design and user experience.
Why Join Us:
Work with a fast-growing brand in the luxury fashion industry.
Competitive salary and benefits package.
Be part of a creative and collaborative team that values innovation.
Opportunity to make a significant impact on our digital strategy and customer experience.
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