Offer summary

Qualifications:

5-7+ years of experience in B2B SaaS product marketing., Proven track record in crafting and executing go-to-market strategies for enterprise accounts., Exceptional written and verbal communication skills, with a focus on storytelling., Strong analytical skills and a data-driven mindset for tracking campaign performance..

Key responsabilities:

Develop and refine product marketing playbooks and roadmaps for target industries.

Craft compelling messaging and value propositions that address real-world challenges.

Design and implement integrated go-to-market campaigns to drive product awareness and adoption.

Conduct customer research and competitive analysis to inform product positioning and strategy.

Job description

About Smartcat

Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.

Smartcat is uniquely positioned within the $100+ billion multilingual content industry, which is currently served by tens of thousands of agencies. This results in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Using highly qualified internal resources to translate or create multilingual content (insourcing) solves the quality problem for enterprises, but if done manually, it can't solve for scalability, high cost, and slow turnaround.

Smartcat changes the ROI equation in favor of insourcing with its Language AI platform for enterprise end-users. It delivers high-quality, instantaneous AI translations or generates new content in any language by tapping into a customer-specific multilingual content library. The AI output is further refined through human editing by the client's internal reviewers or experts from the Smartcat's embedded global marketplace of linguists and content editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.

More than 1,000 global companies including ~20% of the Fortune 1,000 trust Smartcat to communicate their innovations and ideas all over the world.

As a dynamic Series C company, Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It's well-funded by notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.

Mission:
We’re seeking a Product Marketing Manager with a strong background in both product and solutions marketing. In this hybrid role, you will develop and execute marketing programs that drive product adoption and revenue growth while positioning our offerings as essential solutions for key industry segments and customer personas. Your strategic vision and hands-on execution will ensure our messaging resonates with diverse audiences of enterprise decision makers across industries and functions.

Outcomes:

Develop and refine comprehensive product marketing playbooks and roadmaps for target industries and customer personas.
Craft compelling, differentiated messaging and value propositions that translate technical features into business outcomes addressing real-world challenges across various industries.
Design and implement integrated go-to-market campaigns that drive awareness, trial, adoption, and expansion through both PLG and sales-led motions.
Plan and execute successful product launches in collaboration with cross-functional teams to maximize market impact.
Conduct customer research and competitive analysis to identify emerging trends and unmet needs, using data-driven insights to refine product positioning and influence the product roadmap.
Collaborate cross-functionally with product, sales, and customer success teams to ensure strategic alignment, enable targeted content creation, and foster meaningful customer engagements.

Qualifications:

5-7+ years of experience in B2B SaaS product marketing, with a proven track record in both solutions and product marketing roles.
Demonstrated success in crafting and executing go-to-market strategies targeting enterprise accounts, including experience with GTM motions to large organizations.
Strong expertise in segmenting and targeting customer personas across diverse industries, with the ability to translate technical and functional product details into impactful business outcomes.
Exceptional written and verbal communication and storytelling skills, with the ability to craft compelling narratives that resonate with a wide range of audiences, from technical stakeholders to executive decision makers.
Data-driven mindset with strong analytical skills and experience in tracking campaign performance to inform strategic decisions.
A collaborative team player who thrives in fast-paced, high-growth environments and enjoys working cross-functionally with product, sales, and customer success teams.

Why joining Smartcat might be your best move so far

Fully remote team
We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon.
Innovating a $100 Billion industry
Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost.
High impact role enabling innovation and inclusion in organizations
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide.
Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.
Smartcat Culture: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.