Marketing Technology & Analytics Specialist

VisionPoint Marketing is a rapidly growing agency, consistently ranked among the top employers in North Carolina. We partner with higher education institutions of all sizes—from small community colleges to statewide university systems—helping them achieve their marketing and enrollment goals through data-driven strategies.

We’re seeking a Marketing Technology & Analytics Specialist to join our growing Digital Experience & Analytics team. This is primarily an internal role focused on optimizing marketing technology, tracking, and reporting, with some client interaction related to GA4/GTM audits and insights. The ideal candidate has a strong analytical mindset, enjoys solving technical challenges, and is comfortable working with marketing technology, automation, and performance analytics.

This is a mid-level, fully remote position with flexibility to work from anywhere in the U.S. The role reports to the Director of Digital Experience & CRM and operates primarily in Eastern Time (ET).

What You’ll Do

Marketing Technology & Data Management

• Manage and maintain VisionPoint’s instance of TapClicks, ensuring all data connectors and dashboards are properly configured and delivering accurate data.
• Develop and refine reporting dashboards in TapClicks based on internal and client needs.
• Leverage Zapier to automate workflows, integrate data across platforms, and improve efficiency.
• Ensure data accuracy across platforms by troubleshooting discrepancies and implementing solutions.
• Assist in managing current marketing technology and automation architecture and implement additions for a seamless flow of data, including integrations with external platforms, data warehouses, and reporting tools.

GA4, GTM, and Tracking QA

• Conduct QA for GA4 and Google Tag Manager (GTM) implementations, ensuring accurate event tracking and data collection.
• Identify tracking gaps and recommend improvements to enhance data accuracy and reporting capabilities.
• Implement tracking enhancements to ensure comprehensive event tracking and accurate conversion reporting.
• Develop automated validation processes to monitor health and data integrity tracking.

Marketing Analytics & Performance Measurement

• Collaborate with Paid Media, SEO, and Web teams to set up, analyze, and report on digital and traditional marketing campaigns.
• Analyze campaign performance and make data-driven recommendations for optimizations.
• Conduct data pulls from multiple systems, including marketing automation and CRM platforms (e.g., Salesforce, Slate, Element 451).
• Leverage AI tools to automate the extraction of actionable insights from the data, improving campaign strategies and performance forecasting.

Process Improvement & Internal Collaboration

• Stay updated on marketing analytics industry trends and contribute to innovation within VisionPoint’s Digital Experience & Analytics team.
• Document best practices and analytics workflows, ensuring clear guidance for internal teams.
• Support the capabilities, application, and value of TapClicks for both internal users and clients.

Who You Are

We’re looking for someone who brings a mix of technical skills, marketing analytics experience, and problem-solving ability.

Background & Skills

• 3+ years of experience in marketing analytics or marketing technology.
• Hands-on experience managing TapClicks or similar marketing analytics platforms.
• Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including tracking implementation, QA, and event setup.
• Experience working with Zapier to automate workflows and data integrations.
• Ability to troubleshoot tracking issues and implement solutions across marketing platforms.
• Strong verbal, written, and interpersonal skills—capable of translating data insights into actionable recommendations.

You’re Likely to Stand Out If

• You have familiarity with Salesforce, Slate, or other CRM platforms in a marketing analytics context.
• You have experience with campaign attribution models and multi-touch attribution strategies.
• You have experience with AWS services, including AWS Lambda, for automation and data management.
• You have experience with AI-driven analytics tools for delivering insights from large datasets.
• You have an understanding of privacy regulations (GDPR, CCPA) and their impact on marketing analytics.
• You have experience in higher education marketing analytics.

A Quick Note

Don’t quite meet all of our requirements? Apply anyways. It’s been proven that minorities are less likely to apply to a job if they don’t match the posted requirements to a T. We at VisionPoint value diversity and want to continue creating a diverse, inclusive, and equitable environment. If this role and the prospect of serving the higher education sector excites you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn’t the right fit, there’s a chance another role or a future opportunity could align with your experience.

Why VisionPoint

At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with — and contribute to — our culture. Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world. We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.