Head of Content

Director of Content

Born out of the heart of the Basque country in Bilbao, ZenRows is one of the fastest-growing startups in Europe! We work 100% remotely and believe in hiring the best people, no matter where you are in the world!

Founded in 2021, Our mission is to transform the future of data workflows by enabling seamless, large-scale data extraction from the web. With our powerful tools, businesses can automate data collection at scale while leveraging the most advanced anti-bot bypass system on the market. Thousands of companies worldwide—across industries like e-commerce, real estate, finance, and AI—rely on ZenRows to streamline their data pipelines, fueling automation, analytics, and AI-driven insights.

As we continue our rapid expansion, we are now looking for a Director of Content to join us on a permanent basis and make an instant impact.

The Role

You will be responsible for designing and executing a content strategy that attracts, engages, and converts both PLG and enterprise leads. You’ll lead a team of talented content professionals (technical writers, editors, and content creators) to produce high-quality, data-driven content that supports our SEO goals, demand generation efforts, and brand positioning. This is a high-impact role that blends strategic vision, hands-on execution, and team leadership in a fast-paced startup environment.

Content Strategy & Execution

• Develop and implement a comprehensive content strategy tailored to driving PLG, SMB and enterprise leads.
• Create content roadmaps aligned with SEO goals and lead-generation targets.
• Produce diverse content formats including blogs, e-books, infographics, whitepapers, case studies, webinars, and more.
• Leverage data and advanced analytics to optimize content performance and adjust strategy accordingly.

SEO & Organic Growth

• Lead efforts to drive organic traffic through exceptional SEO strategies, including keyword research, on-page and off-page optimization, and technical SEO best practices.
• Collaborate with the marketing team to execute content campaigns that rank for competitive keywords and bring in high-intent traffic.
• Monitor and report on key SEO metrics, ensuring consistent improvement in rankings, traffic, and conversions.

PLG Content Development

• Develop content that educates users, showcases product value, and drives self-service signups and trials.
• Partner with the product and growth teams to create in-app and educational content that enhances the user journey.
• Focus on creating actionable, user-focused resources such as how-to guides, explainer videos and FAQs.

Enterprise-Focused Content

• Support the sales team with high-impact content assets tailored to enterprise buyers, such as thought leadership articles, industry reports, and ROI calculators.
• Collaborate with demand generation teams to create gated content for lead capture and nurturing.
• Build a library of sales enablement materials, including pitch decks, case studies, and product sheets.

Team Leadership

• Manage and mentor a team of content professionals, including technical writers, editors, and other creators.
• Provide editorial direction, feedback, and coaching to ensure high-quality, on-brand content.
• Foster a collaborative and innovative team culture, encouraging experimentation and creativity.

Cross-Functional Collaboration

• Work closely with product, sales, marketing, and customer success teams to align content efforts with business goals.
• Coordinate with designers to develop visually engaging content such as infographics, e-books, and reports.
• Partner with external agencies or freelancers when necessary to scale content production.

The Person

• 5+ years of experience in content marketing, with a strong focus on SaaS or B2B.
• Demonstrated success in SEO-driven content strategies, including keyword research, competitive analysis, and ranking optimization.
• Experience creating content for product-led growth (PLG) strategies, as well as traditional enterprise lead generation processes.
• Proven ability to manage and scale content teams, including writers, editors, and designers.
• Exceptional writing and editorial skills with a deep understanding of audience segmentation and content targeting.
• Proficiency in tools like Google Analytics, Ahrefs, SEMrush, HubSpot, WordPress, and content management systems.
• Strong understanding of content performance metrics and the ability to report on ROI and business impact.
• Creative thinker with the ability to translate complex ideas into clear, engaging content.
• Experience with creating a variety of content formats, including e-books, infographics, blogs, whitepapers, webinars, and videos.
• English Language. We are an English speaking first organisation and need you to be comfortable conversing in English
• We embrace the Pareto principle of working in everything we do. Efficiency in our output and looking at 80% of the outcome for 20% of the effort keeps us ahead of the game. We know this takes some getting used to but it is the foundation of our success so it may be worth reading up on it further.

Why you will hate working here….

• We are a small yet efficient team of 20 and our competitors are 10x our size. The way we outperform them is by everyone working to their utmost ability. There is nowhere to hide within Zenrows so if you are just looking for a job rather than a mission then you probably shouldn’t apply.
• We work 100% remotely and give our people the freedom to work wherever they choose. To offset this there is naturally more need to document and update workflows than in other companies. If you hate documenting then you probably shouldn’t apply.
• Feedback is how we better ourselves every day and we foster a culture that encourages everyone to have a voice. If you don’t like being surrounded by world class talent that will always express strong opinions then you probably shouldn’t apply
• We are a start-up and know the growth journey holds plenty of lessons to learn. If you are looking for the perfect organization, flawless processes and predictability in your day to day then you probably shouldn’t apply.

Why you will love working here….

• Our people crave ownership and opportunity over everything else. We offer responsibility and scope to do things in your role that you can only dream of in similar roles in larger companies.
• We have a CEO who values world class talent over everything else. Trust and respect is earned and with it comes reward and recognition like nowhere else.
• In a world where it feels like everyone is being called back being in an office, we operate a truly 100% remote approach that allows you to work from anywhere you choose.
• Forget Agile, Scrum, Lean... or whatever development methodology is trendy this week. We give you a horizontal view that enables you to identify where you think you can contribute the most.
• We have fun! The above may sound like we are all about work but we put a lot of focus on ensuring our culture is one that our people enjoy, lets you build lasting friendships and grow both personally and professionally.

What rewards and benefits would I get in this role?

• 100% remote work: We are a company that offers true freedom. Work wherever life takes you.
• The salary you are worth: We never ask people what they are earning but instead what you are looking for. If your ability and experience justifies it and we think you are going to help us succeed then we will match your expectations.
• The equipment you want: We believe in giving our people the tools they need to succeed and don’t have a default machine to give you.
• Generous Learning & Development budget: We believe in always adding value to our top performers and helping them grow their skills in a direction that is beneficial both to them and the business
• All Star Awards: We recognize achievements in many ways within the business but the bi-annual All star rewards allows the CEO to tailor reward packages to the person. Whether this is a holiday destination of choice, a learning course that adds value or something else.. We believe in getting to know every employee personally.
• BitWarden Account: With employees working remotely all over the world we are keen to ensure we empower them with tools to keep passwords as secure as possible.
• Charity Initiatives: We are a business that believes in giving back to the community and every year allows our employees the opportunity to give back.
• Annual Kick-Off: We want our employees to see where Zenrows was born and enjoy all the Pinxos they can handle.
• Share in Our Success: We want our top performers to be part of the company's success and offer opportunities for stock option allocation when people show their value.
• Deel Benefits: As a fully remote organization we employ our people via Deel. This not only brings freedom of location but also a host of other benefits including discounts on VPNs, memberships and services.