Offer summary

Qualifications:

5+ years of experience in marketing, growth marketing, or lead generation., Strong experience in multi-channel digital marketing including email, paid media, and organic., Detail-oriented and organized, capable of managing multiple projects efficiently., Hands-on experience in executing high-impact marketing campaigns with minimal oversight..

Key responsabilities:

Own and execute marketing strategies for 3-day summits and lead-generation events.

Develop and manage multi-channel promotion plans to maximize registrations and engagement.

Lead marketing execution for special initiatives and drive innovation for new revenue opportunities.

Track and analyze key performance metrics to optimize marketing strategies and improve results.

Job description

Position: Growth Marketing & Special Projects Lead

Location: Remote within the US

Compensation: 85-95k/year

Robbins Research International

Robbins Research International, led by the iconic Tony Robbins, stands as the global leader in personal development and peak performance strategy. With an unwavering commitment to redefining and delivering extraordinary client experiences, our diverse product suite encompasses personal development, sales, digital products, and corporate seminars. From mastering mental conditioning and communication to excelling in business and personal achievement, our goal is to transform lives and make lasting impacts.

Job Overview

We are seeking a strategic and results-driven Growth & Special Projects Lead to spearhead high-impact growth initiatives beyond core events and coaching programs. This role will focus on 3-day summits, special growth projects, and experimental initiatives that drive lead generation, audience engagement, and new revenue opportunities.

The Growth Lead will work directly with the CMO and the Event & Program Manager, ensuring that marketing strategies for summits and special projects are executed seamlessly and integrate into broader marketing efforts. This role is highly execution-focused, requiring someone who is detail-oriented, proactive, and capable of managing multiple projects efficiently.

The ideal candidate will bring a strong background in growth marketing, digital lead generation, and multi-channel campaign execution. They must have hands-on experience in planning, executing, and optimizing high-growth initiatives, with the ability to take ownership without requiring extensive guidance.

RESPONSIBITILIES

Summit & Growth Initiative Execution

Own and execute marketing strategies for 3-day summits and other lead-generation events.

Develop and manage multi-channel promotion plans across email, paid media, organic, and partnerships to maximize registrations and engagement.

Work closely with the content, paid media, and email teams to ensure seamless execution of marketing campaigns.

Coordinate with the sales team to align summit and growth campaigns with backend monetization strategies and conversion efforts.

Special Growth Projects & Campaigns

Lead marketing execution for special initiatives and non-core business projects, driving innovation and new revenue opportunities.

Develop and implement custom marketing strategies tailored to unique growth objectives.

Work cross-functionally with internal teams to ensure projects are launched smoothly and deliver strong, measurable results.

Optimization & Continuous Improvement

Track and analyze key performance metrics such as registrations, conversions, and revenue impact.

Conduct A/B testing and refine marketing strategies to improve lead generation, engagement, and conversion rates.

Leverage data-driven insights to make real-time campaign optimizations, ensuring growth initiatives deliver maximum impact.

Collaboration & Cross-Team Alignment

Work directly with the CMO and Event & Program Manager to ensure growth projects align with overall business goals.

Partner with content, paid media, sales, and creative teams to bring growth initiatives to life through cohesive marketing execution.

Ensure growth initiatives complement core marketing efforts and enhance the company's long-term strategic direction.

Key Outcomes & Success Metrics

Drive high registrations and engagement for 3-day summits and growth initiatives.

Optimize monetization pathways for special projects and lead-generation efforts.

Successfully launch and execute growth-focused marketing campaigns, ensuring they run on time and deliver strong results.

Identify and implement scalable growth strategies that can be integrated into core marketing efforts.

Maintain alignment with the CMO and marketing leadership to ensure projects support overall business growth.

Ideal Candidate Profile

5+ years of experience in marketing, growth marketing, special initiatives, or lead generation.

Proven ability to execute and manage high-impact marketing campaigns that drive registrations, engagement, and revenue.

Strong experience in multi-channel digital marketing, including email, paid media, organic, and partnerships.

Ability to execute efficiently while managing multiple projects, deadlines, and competing priorities.

Highly detail-oriented and organized, ensuring that all projects are executed at a high standard.

Comfortable working in a fast-paced, dynamic environment, where agility is key to success.

Hands-on experience in growth-focused marketing initiatives, capable of taking ownership without requiring extensive strategic oversight.

Why This Role is Critical

The Growth Lead ensures that 3-day summits, growth initiatives, and special projects have a dedicated marketing owner—allowing the core marketing team to stay focused on evergreen programs and event marketing. By working directly with the CMO, this role plays a key part in executing innovative marketing strategies that drive new leads, revenue, and long-term business growth.

Application Instructions

To be considered, please complete the following steps:

Application Steps

Click Apply and complete the application and candidate survey via Hireology.

Complete the SPARKHIRE video interview introducing yourself and sharing additional background on your experience: [https://hire.li/WFjT0Zw2lMN3YuZ3xM6sz]

About Robbins Research International, Inc.

Robbins Research International, Inc. empowers individuals and organizations to achieve extraordinary growth and success. We use a unique system of practical tools, proven models, and dynamic communication known as the Tony Robbins Success System.

Our scientifically proven approach creates lasting transformation and measurable results that have been documented for nearly five decades. These outcomes result from full immersion events, personal and group coaching, self-guided training tools, and exclusive support communities.

Tony Robbins is the world’s #1 life and business strategist, a 5-time New York Times #1 bestselling author, global entrepreneur, investor, philanthropist, and creator of the coaching industry as it is known today. He has empowered over 100 million people from 195 countries to enjoy greater success, purpose, and fulfillment in all areas of their lives.

Join us and be part of a mission-driven team dedicated to transforming lives.

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